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The Eco version of the Chevrolet Cruze compact sedan currently holds the highest highway rating (42 mpg) for any gasoline-power car sold in the U.S. Chevy achieved better fuel economy by cutting weight out of the normal Cruze, lowering the stance, adding low-resistance tires and more carefully managing airflow so Eco slips through the air easier. With roughly the same space as the Honda Civic, Hyundai Elantra and other compacts, it's poised to give hybrids some competition, offering up strong mpg for a modest price. Rob Cohen, a Sales Consultant at Milton Ruben Superstore in Augusta, GA, shares some of the best features of the 2012 Chevy Cruze LS: Ready for your next Cruze? Visit us online at www.DriveBaby.com to check out your next vehicle, or visit Milton Ruben Superstore in person on Washington Road in Augusta, GA.

Toyota reinvented America's best-selling sedan this year, unveiling the product of their efforts on Augusta 23rd. Although identical as far as dimensions to the outgoing Camry, Toyota has substantially upgraded the car’s interior, exterior and available hybrid powertrain. Four trim levels will be available with up to three different engines. Catch a glimpse of the 2012 Camry here: Ready for your 2012 Camry? Call Milton Ruben Superstore at 706.868.5454, and we'll let you know when to expect them to arrive. Check out our online inventory at www.DriveBaby.com.

Hi friends, Catch a glimpse of the latest progress on renovations here at Milton Ruben Toyota. We are well on our way to a completely remodeled facility, with an expected completion date of December 2011. Many thanks to Kuhlke Construction Company for helping us move forward! Milton Ruben Toyota is fully operational; look for the temporary trailer next to Milton Ruben Preowned and Milton Ruben Chrysler Jeep Dodge Ram building for all of your sales and leasing needs. Our inventory is always available online at www.DriveBaby.com.

Peering into the future of automotive technology, we take a look at the features that are likely to be big sellers. Safety will always be a top concern to consumers, and car companies will continue to develop technology to help reduce accidents. Fuel-efficiency will be a concern for both consumers and automakers, as fuel costs and government regulations continue to change. Here's a list of ten features you can expect consumers to be willing to pay for by 2020: 1. Collision Mitigation Systems: Radars sense when you are driving too fast or too close, and the vehicle warns the driver with auditory or visible cues. The brakes may be "precharged" with extra stopping power, and the seat belts may tighten. 2. Rearview Cameras: Rearview cameras are likely to become standard equipment, thanks to a proposal by the National Highway Traffic Safety Administration that would require all light passenger vehicles to have the technology by 2014. 3. Pedestrian Detection and Night Vision: System can bring the vehicle to a full stop if it detects a pedestrian. Night-vision systems detect infrared light or amplify available light to help you see a person who is out of range of your headlights. 4. Adaptive Cruise Control: Radar keeps you at a safe distance from the car in front while cruising at highway speeds, so that you don't have to constantly hit the brakes and reset your cruise control. 5. Vehicle-to-Vehicle Communications: Transmits your vehicle's location and recognizes other vehicles surrounding you. It can warn you of an oncoming car when you want to pass a vehicle, warn you of a vehicle about to go through a red light, and let you know if there's a traffic jam. 6. In-car Communications: Navigation, music, phone, and apps like Facebook and Twitter. Tech is here to stay. 7. In-car WiFi: Surfing the web via voice commands. 8. Fuel Consumption Reduction Tech: Regenerative brakes to recharge the battery when you step on the brake pedal, and a system to turn off the engine and restart it when you take your foot off the brake (similar to today's hybrids). 9. Advanced Engines: Hybrids, mild hybrids, turbocharging and direct injection. Plus transmissions with more gears. 10. Lightweight Materials: Carbon fiber is likely to replace some of the steel and aluminum components. A lighter vehicle increases fuel efficiency. Come see the latest technological advances from Chrysler, Jeep, Dodge, Ram, Chevrolet, Toyota and Scion at Milton Ruben Superstore in Augusta, GA. Visit our online inventory at www.DriveBaby.com!

In a move expected to challenge the Chevy Volt, Toyota is about to introduce a new 107mpg plug-in hybrid version of the Toyota Prius at the auto show in Frankfurt, Germany next month. Toyota says the car will be the cleanest and most technically advanced Prius built to date, featuring a newly designed, compact lithium-ion battery that enables the plug-in Prius to achieve a remarkably low fuel consumption rating of 2.2 liters per 100 kilometers (107 miles per gallon U.S.) and CO2 emissions of just 49 grams per kilometer. The Prius plug-in hybrid will go on sale in the U.S. in early 2012, and unlike the Chevrolet Volt and the Nissan Leaf, the Prius Plug-in will likely have a price tag that's below $30,000. The Prius Plug-in is expected to sell for $3,000 to $5,000 more than the standard Prius, which starts at $23,520. Want to see the new Prius plug-in when it arrives? Contact Milton Ruben Toyota at 706.868.5454 and let us know you want to be informed when the new Prius is on its way. Or check out all of our Prius models at www.MiltonRubenToyota.com.

Do you know just how American your car is? Cars.com recently released their American-Made Index (AMI), a ranking that recognizes cars built in the US consisting of at least 75% of American-made parts. The 2011 Toyota Camry – consisting of more than 80% American-made parts – was ranked number one, outperforming the biggest American automotive brands. Assembled in Georgetown, KY and Lafayette, IN, it takes the top spot for the second year in a row. Toyota’s large Tundra pickup, built in San Antonio, TX, and the Sienna van, from a factory in Princeton, IN, also made the top-ten list. While people consider full-size pickup trucks quintessentially American, the Ford F-150, Chevrolet Silverado and MC Sierra missed the list this year. The F-150 is assembled in the U.S., but its proportion of domestic parts fell to 55%. In previous years it had a domestic parts content of around 80%. The Silverado and Sierra also used to be on the list regularly, but now their production is split between factories in the U.S. and Mexico. The latest models have only about 65% of their content from the U.S. Cars.com's American-Made Index rates vehicles built and bought in the United States. Factors include sales, origin of parts and whether the car is assembled in the U.S. Cars.com disqualifies models with a domestic parts content rating below 75%, models built exclusively outside the U.S. or models soon to be discontinued without a U.S.-built successor. Ready for your next Toyota car, truck, SUV or van? Check out our online inventory at www.DriveBaby.com, or visit Milton Ruben Toyota in person on Washington Road in Augusta, GA.

Toyota News Release from http://pressroom.toyota.com/releases: NEW YORK, NY, July 22, 2011 -- Toyota was named among the 40 Best Companies for Diversity by Black Enterprise. The annual list, included in the July 2011 issue of the magazine, recognizes 40 companies that have demonstrated significant representation of African Americans and other ethnic minorities in areas including supplier diversity, senior management, board of directors and total employment. Toyota was recognized for its achievements in the area of supplier diversity. This is the sixth consecutive year that Toyota has been included among the Best Companies for Diversity. The list is compiled based on the results of a comprehensive survey of the top 1,000 publicly traded companies in the United States, as well as global companies with significant U.S. operations. “At Toyota, diversity and inclusion have always been among our top priorities, and we are honored to be recognized by Black Enterprise,” said Dian Ogilvie, senior vice president and chief diversity officer at Toyota Motor North America. “We believe constant growth towards a more inclusive environment is imperative not only in developing and retaining a talented workforce, but in fostering a corporate environment that mirrors the communities in which we do business. As we remain committed to continuously improving, we will work closely with our senior managers and Diversity Advisory Board to enhance our efforts even further.” In 2001 Toyota launched its 21st Century Diversity Strategy, which set tangible diversity targets in areas including employment, procurement and dealer development. Working closely with its external Diversity Advisory Board, a seven-member board chaired by former Secretary of Labor Alexis Herman, Toyota has made strong progress, including more than doubling its annual spending with diverse suppliers. In addition, people of color now represent nearly 30 percent of Toyota’s employment. The Best Companies for Diversity is just one of Toyota’s latest recognitions for its efforts in diversity and inclusion. Other honors include: Inclusion among DiversityInc.’s Top 50 Companies for Diversity for five years Inclusion in the Human Rights Campaign "Best Places to Work Corporate Equality Index" for the past four years Induction into the Billion Dollar Roundtable, in recognition of over $1 billion in annual spending with certified ethnic and women-owned suppliers “Corporation of the Year” award from the National Minority Supplier Development Council (NMSDC) “Distinguished Supplier Diversity Award” from the Minority Business Development Agency (MBDA) “The companies selected for distinction in this list not only demonstrated a commitment to diversity, but viewed it as a business imperative,” said Black Enterprise Careers & Lifestyle Editorial Director Sonia Alleyne. “The strength of Toyota’s network of minority suppliers enables the company to be even more competitive on a global scale.” Ready for your next Toyota or Scion? Visit our online inventory at www.DriveBaby.com, or visit us in person on Washington Road in Augusta, GA!

The debut of the new 2012 Toyota Camry and Camry Hybrid is just around the corner, and given the restrained nature of the unveiling, conversations are focused on what consumers can expect. As is usually the case when Toyota introduces a new model, the 2012 Camry won’t be dramatically changed from the car it replaces. With the recent addition of a new 4-cylinder engine and 6-speed transmission, the 2012 Camry will likely have revised styling and an altered interior. The new Camry will also get Entune, a collection of popular mobile applications and data services integrated with select Toyota vehicles. Entune includes three years of complimentary access to apps and services delivered via most smartphones and some feature phones. Once the phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune's features are operated using the vehicle's controls or, for some services, by voice recognition. Entune is scheduled to have mobile apps for Bing, iHeartRadio, MovieTickets.com, OpenTable, and Pandora. Entune's data services include fuel guide, sports scores, stocks, traffic and weather. Early this week, Toyota said the new Camry will be officially unveiled August 23 in a series of four simultaneous reveals around the United States. The unveiling will be made at the Automotive Hall of Fame in Dearborn, Michigan, as well as New York, Los Angeles and Georgetown, Kentucky, home of the Camry manufacturing plant. The 2012 Camry will go on sale later this fall, and prices are expected to be in line with the previous generation. The hybrid version will also be unveiled on the 23rd. Ready for your next Toyota Camry? Check out our online inventory at www.DriveBaby.com, or see us in person on Washington Road in Augusta, GA!

Want to know what LX enthusiast, John Fortuno, likes about the all new 2011 Chrysler 300c? Take a look and find out. Ready for your next Chrysler? Check out our inventory online at www.DriveBaby.com, or come see Milton Ruben Chrysler Jeep Dodge Ram in person on Washington Road in Augusta, GA.

Please take a moment to share the good news about your positive buying experience here at Milton Ruben Superstore! Was your Sales Consultant particularly helpful or knowledgeable? Did you appreciate the no-pressure sales, or experience an honest assessment of your vehicle in our Service Department? We want to know! Go to any of the online review sites on the web - Yelp, InsiderPages, Google Places, Yahoo Local, to name a few - and share with us and the world what you liked about your experience at Milton Ruben Toyota, Milton Ruben Chevrolet, Milton Ruben Chrysler Jeep Dodge Ram, or Milton Ruben Preowned. Many thanks, and we look forward to continuing to earn your business! Check out our online inventory at www.DriveBaby.com, or visit us on Washington Road in Augusta, GA!

Looking for Milton Ruben reviews? Watch today's video testimonials from our Milton Ruben Chevrolet customers! Ready for your next Malibu, Camaro, Equinox, Traverse or Chevy truck? Come see Milton Ruben Chevrolet on Washington Road in Augusta, GA, or check out our online inventory at www.DriveBaby.com!

Take a look at the all-new Ram 1500 Express with Ram Truck Director Robert Hegbloom. The latest truck in the Ram lineup features a standard 390-HP 5.7L HEMI,an aggressive sport package and still gets up to 20MPG hwy. Check out your next Ram truck online at www.DriveBaby.com, or visit us in person on Washington Road in Augusta, GA!