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Anniversary Editions Dominate 2017

Don’t get us wrong. Every vehicle that drives off our lot is special, because we know just how life-changing it can be to an individual. And we know that beauty is in the eye of the beholder. Some of our employees get excited about a truck they have to climb to get into, while others drool over the latest hybrid technology. This difference of opinions has prompted heated "car-talk" for decades. But vehicles that commemorate a significant milestone will always hold a unique place in our hearts. Maybe they remind us how far the auto industry has come. Maybe they bring back memories of our first car. Or perhaps they just make us excited to see what’s next. Either way, 2017 is a wonderful year for special Anniversary Editions for several of our brands. Here’s a spotlight of a few of them: 2017 Toyota Corolla 50th Anniversary Special Edition The most popular car in the world turned 50 this year and it looks like Toyota threw a black tie soiree. The Special Edition oozes sophistication, from its special badging to its 17-inch alloy wheels. The car comes in Black Cherry Pearl, Blizzard Pearl and Classic Silver Metallic, and features Black Cherry contrast accents throughout the interior to add a stylish touch of luxury. 2017 Chevrolet Camaro 50th Anniversary Edition The legendary Camaro also turns 50 this year, and, to honor it, Chevy released anniversary editions in both coupe and convertible 2LT and 2SS models to celebrate the classic style AND performance of the vehicle. It’s built to move, but once it slows down, check out the distinct Nightfall Gray Metallic color with special 50th Anniversary stripes, badges, and grille. And, when you’re not driving, relive history with the web page Chevy put together highlighting the six generations of the Camaro. 2017 Jeep Wrangler 75th Edition The Jeep Wrangler technically turned 75 last year, but that hasn’t stopped Jeep from continuing the celebration into 2017. Available in the Wrangler and Wrangler Unlimited, the 75th Anniversary Editions, in a nod to their predecessors in WWII, include a bronze interior and exterior and premium wheels, as well as the special badges that prominently feature 1941, the year of the first Wrangler.

To say that this two-door hatchback is still in style is an understatement. This 1994 pre-owned Corvette Coupe features a bold red interior and is sure to bring back memories of sleeker times. Find more information at http://bit.ly/1JyxrBA.

Check out this 1994 Corvette

This morning we were running back and forth between dealerships here at Milton Ruben, when something caught our eye. Nestled in between the line of colossal Jeeps was a rare treat: a tiny yet powerful vintage Corvette. We immediately abandoned our sprint to the nearest air-conditioned building. This 1994 Corvette Coupe has two doors and a hatchback body style. The exterior of the car is full of intricate details such as square exhaust pipes, factory alloy wheels and classic logos, but the interior features a bold red interior, complete with leather seats. The 5.7 L engine cranks out 300 horse power and 340 pounds of torque. The 1994 Chevrolet Corvette Coupe 2dr Hatchback. To say that this two-door hatchback is still in style is an understatement. Find more information at http://bit.ly/1JyxrBA. Cassette or CD? It's your call. This Corvette also includes an AM/FM radio. One fiberglass roof panel, two doors and lots of head turns. Featuring a 5.7 L engine with 300 horsepower and 340 pounds of torque, this Corvette won't feel like you're driving a 21-year-old car. This 1994 pre-owned Corvette Coupe features a bold red interior and leather bucket seats. Think of all the historic moments that happened in 1994. The longest MLB strike in history began, “The Lion King” was released, and America Online and NAFTA were both introduced to the world. Also entering the world: Justin Bieber. Clearly, 1994 was a pivotal year. Go back to that sleeker, simpler time with the 1994 Chevrolet Corvette. Pop in a Green Day cassette tape and let the memories wash over you. For more information on this ‘94 Chevrolet Corvette 2dr Hatchback Coupe, visit http://bit.ly/1EWH6wb.

My #MoparLove Story: Falling for Irene

It's not hard to put yourself in my flip-flops on that sticky, mid-summer afternoon in downtown Columbia, SC.  If I had been interested in this blind date, I might have worried about the sweat soaking each limb, but instead, I shot a text to this mystery guy that I was standing in front of Pawley's Front Porch as agreed, and tipped my head back to soak in a few angry rays of Vitamin D. I tried to recall what photos I had seen of this guy to my mind - tall-ish, buzz cut, goofy grin, giant trophy with a gilded muscle car on top.  Oh yea, and an obnoxiously bright orange, black striped hunk of metal behind him.  Or at least that's what I thought of Irene at the time. But I didn't know her yet. I didn't used to be much of a car person.  I didn't used to be a big fan of Army Officers either, until I met Matt.  I had no idea that evening in July of 2012 would change so much when a 2011 SRT8 header orange Challenger revved it's engine at the light in front of the restaurant.  I didn't know that purr of eight powerful cylinders would soon release butterflies into my stomach every time I heard it.  What I thought at the time, actually, was "Great. Two hours with a guy who is going to be way more into his car than me."  And a little bit "Man that engine sounds nice..." Matt, Irene, and myself at the Atlanta Motor Speedway for the Corvettes Against Breast Cancer benefit in October 2012. I know now that the hours that would follow was a lot of self-control on Matt's part - NOT talking about his car, belovedly dubbed "Irene" after a hurricane (a story for another time), or Michigan football (I'm still getting over that one), two of his favorite subjects.  But it was for the best.  Instead of forcing Irene on me, Matt allowed me to find her qualities all by myself. Self portrait on the Dragon's Tail in TN. August 2012.   My first ride in Irene was on our fourth date, barrelling down I-20 with a rainbow of other mopars - his car club.  They teasingly attempted to make the Dodge-loyal Michigander blush without running me off over the radio, then unleashed the 8-year-old on me to test out my own "cool factor." Matt showed off his control of the manual transmission, and I lost my phone charger to the deep dark depths beneath the passenger sport seat. (Irene's rite of passage for me, perhaps?) Just a few of the mopars in one of our car clubs after some detailing. Matt's pretty proud of this pic. July 2013. Over the months that passed, through hours testing the limits of motion sickness on the Dragon's Tail, experiencing the force of 120mph on Atlanta's Motor Speedway at the Corvettes Against Breast Cancer benefit, seeing the family-like affection the car clubs had for Matt, and witnessing his face light up behind the wheel after a 90-hour work week, I found myself becoming fond of both of them. Now, people ask me on occasion if it bothers me, how "into cars" Matt is, that he named his vehicle, how much time and money he spends on it.  You really want to know?  Not at all. Matt and I in front of the 2013 SRT TA Viper Matt got to drive at one of our SRT events. Irene has given us a lot of pretty amazing opportunities for stuff like this. March 2014.   Irene helped me understand the automotive industry a little better; she brought me to this job; she afforded us an opportunity to meet great people and make life-long friends; she gives Matt a sense of pride and a safe haven from the stresses of his job; and, selfishly, she gifts me with uninterrupted quality time on the road with my very busy military man.  I'm glad Irene is such a huge part of our lives - and that she always will be.  We wouldn't be where we are today without her. Do I think it's a little weird that I've adopted this affectionate obsession with calling a car by a feminine pronoun? Absolutely.  But that's growing on me too. Matt, Irene, and myself at the Fort Gordon Springfest BOSS Carshow, where we won two trophies - one for club participation, and one for Irene's sweet carpets I got for Matt on his 27th birthday. That's my #moparlove story - What's yours? Share it with us! Introducing, Heather Cortright, our new Social Media Specialist.  Heather graduated from the University of South Carolina in 2011 with a degree in Visual Communications.  After a few years working as a photojournalist with the US Army, and a period of time at a non-profit school in Columbia, Heather came to us a photographer, transitioning into our social media position last month. In her free time, Heather volunteers on Fort Gordon and enjoys photographing road trips she takes with her boyfriend and his SRT Challenger.  Welcome, Heather!

Yeah that's a Mopar Pulling You Over!

To all the MOPAR drivers who wear a badge, Milton Ruben Chrysler Jeep Dodge salutes you! [gallery type="slideshow" link="file" ids="3117,3115,3111,3123,3124,3125,3131,3126,3127,3140"]

Let's Make A Deal!

Watch closely as this dad gives his daughter the game show of her life! At Milton Ruben Toyota, we very much enjoy being allowed to share in your precious moments.

Bloopers Reel!

If you have visited our YouTube or are a longtime follower of our superstore blog, you are well aware that we post walkaround videos of our newest in stock vehicles. Today, you are in for a treat, as we are going to tickle your funnybone and satiate your craving for funny videos with our very own blooper reel. Follow Milton Ruben Chevrolet's very own saleswoman, Eunice Sharma, as she missteps and goofs up while describing several features on Milton Ruben's Chevrolet models. Watch Milton Ruben's new and used car salesmen Dakota West, David McGahee, Micheal Schrank, and Chevy 's sales manager, Dwayne Kanoyton while they flub, blunder, and gaffe through these hilarious never before seen shots.

Top Five Cars in GM History

The GM Heritage Center selected five vehicles that put Chevrolet on the map. Greg Wallace, manager of the GM Heritage Center, talks about the top five cars in GM history, including the 1914 Chevrolet Royal Mail, 1955 Chevrolet Bel Air, 1962 Chevrolet Bel Air, 1953 Corvette Stingray and 2010 Corvette ZR1. Check out video of the five iconic rides here: Milton Ruben Superstore is located on Washington Road in Augusta, GA. Visit us in person, or check out our online inventory of Chevrolet vehicles at www.DriveBaby.com.

The Milton Ruben Time Machine: Old Chevy Commercials

From 1940, Chevy presents "The Trip." Love the clothes, love the fake wrapped present, love the Technicolor. A Norman Rockwell painting! 1950's Chevrolet ad starring Dinah Shore "I think I'll pull my Bel-Air into the Atlantic-Richfield service station to-day & fill up for 19 cents a gallon and head down Route 66," says YouTube's mellotrongirl. A 1967 Camaro commercial. The special effects and music are priceless: 1970 Tonto, Kemo Sabe! Now that you've visited the past, it's time to step into the future! Check out your next sedan, truck, SUV or minivan by visiting www.DriveBaby.com, or visit Milton Ruben Superstore in person on Washington Road in Augusta, GA!

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