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The 2015 Z51: Not Your Grandpa's Muscle Car

We knew we'd be getting one of the first 2015 Corvette Stingrays in the region.  We knew it would be fairly impressive.  We prepared, studied up on the modern updates to the classic muscle.  When we got notice from Chevrolet that our 2015 Corvette Stingrays had shipped, we cleared the show room in anticipation. We thought we were ready. But friends, there's no way we could have prepared for the immaculate beauty and power of even one 2015 Chevrolet Corvette Stingray Z51.  No disrespect to the classic dream car of the 1960's - this is a whole new generation of vehicle.  And with this kind of advanced, almost Bourne-esque technology, with the body style that reminds us of the supercars you could only fantasize about, and the power that melts the hearts of millions - this ain't your grandpa's muscle car.  I mean just LOOK at it! Oh excuse me, am I drooling?? The 2015 Corvette comes in a multitude of options.  Of course you have the coupe, as well as the convertible for those who want to feel the impact of almost 460 horsepower on their face.  From there, it extends to the 1LT, 2LT, 3LT, and those trims also come with the option of the Z51 Performance Package. Both Corvettes in our showroom are 2015 Corvette Stingray 3LTs with a Z51 Performance Package. With varying color seat options, each Stingray is equipped with 8-way power leather seats, keyless access with push-button start, power tilt and telescoping steering column, two 8-inch HD color displays, and the 9-speaker Bose audio system with a minimum 3-month trial subscription to SiriusXM Satellite Radio. An upgrade from 1LT to 2LT or 3LT will give you heated seats, lumbar support, seat emblems, Bose' premium audio system, memory seats, and extended trial period of XM radio, and so much more. The 3LT Z51 sports a custom Napa leather wrapped interior, with Corvette emblems in the seats. This particular vehicle was chosen with Grand Touring seats, but Performance Sports Seats are also available. Optional in all other trims, the Z51 3LT's steering wheel is wrapped in leather. Heated and ventilated seats, navigation, and HD screens in driver display as well as the digital information system take the 3LT a step above. The new 2015 Stingray offers a performance data and video recorder to keep memories - or spy on the valet. The gray Corvette (custom-built by a customer) is a 7-speed manual. The Velocity Yellow (currently looking for a home) Corvette is an 8-speed Paddle Shift Automatic Transmission. Both have Performance Gear Ratios. Active Fuel Management deactivates four of the eight cyclinders when you don't need that extra punch of power to improve fuel economy to an average of 29 mph highway. The direct injection acts as a key performance technology facet, delivering fuel to achieve maximum thermal and combustion efficiency, and increasing torque, power, and fuel efficiency. Without, of course, compromising it's 0-60 in 3.8 seconds capacity, nor it's roaring 460 horsepower. Air flow is a high priority in the Stingray this year, even in the Brembo brakes. Air flows through the front grill to the wheel wells to assist in cooling the brakes and enhancing performance and longevity. Exclusive to the Corvette Stingray brand, Michelin Pilot Super Sport Zero Pressure tires optimize ride, grip, and handling. Our Velocity Yellow Z51 also sports color-matched calipers. Electronic Limited-Slip Differential promotes improved stability and responsiveness. A hood air extractor allows flow of air through the front grill and over the radiator for optimal air flow, reducing front-end lift, increasing downforce, and improving handling at high speeds. LED lamps cast light into a reverse reflector to illuminate evenly and clearly on the taillamps. A third brake light sits on the rear spoiler for prime effective warning. Technology masters both high and low beams with Bi-Xenon HID lamps on the head lights. The 2015 Stingray is 100 pounds lighter than its predecessor. Magnetic Ride Control is a real-time damping system that "reads" the road every millisecond and re-adjusts in under 15 milliseconds, making it the fastest acting suspension in the world. The Z51 coupe is sold in the "Pacific" style - with aggressive racing build. The "Pacific" coupe design includes a distinctively sharp rear spoiler. Multiple driver modes lets you slip from the safety of "weather" to the ferocious power of "track" with the turn of a wheel. We may have already given one of these beauties a caring home, but the other is patiently awaiting for someone who truly loves to drive to take her home.  Visit or call Milton Ruben Chevrolet to learn more.   To keep updated on gems like the 2015 Stingray Z51, follow us on Facebook, Twitter, Instagram, Google, and Pinterest! This post and photos by Milton Ruben Social Media Specialist Heather Cortright.

"It's A -- !!" : 2015 Models Arriving at Milton Ruben Toyota, Scion

Fall is always an exciting time in the automotive industry. Like an expectant mother, we wait impatiently preparing for the next years models that have been announced in Spring. Then, finally, after months of waiting and researching and training, the baby 2015s arrive. Now, just like a proud parent, we peer through the glass of the nursery window, beaming at our newest bundle of joy. Ladies and gentlemen, we are overjoyed to announce that Milton Ruben's Toyota and Scion store is now stocked with 2015 models! The newest, most modern body styles, the latest technology, and even an updated fuel economy that saves you time - and money.  We are hard at work developing videos to tell you everything there is to know about the our newest editions, but in the meantime, give us a call at 706-868-0588 and speak with one of our sales representatives to make an appointment.  We would be happy to share this proud parent feeling with a brand new 2015 model owner! To stay up to date on those 2015 model videos as they become available, like us on Facebook and follow us on Twitter! Photos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

2014 Chevrolet Performance Vehicles - Power with an Ego

Our very own John Nash introduced us to the 2014 Corvette Stingray:     And Bryant Couch gave us the privilege of a peek at the 2014 Camaro RS Convertible: To stay up to date on overview and walk around videos, follow us on Facebook and Twitter! Videos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

The 2014 Chevrolet Spark Overview

We've been hard at work at Milton Ruben Chevrolet shooting overview videos to make your shopping experience that much easier!  Here's the 2014 Chevrolet Spark with Michael Johnston: Professional Sales Consultant Michael Johnston explains a variety of options available with each trim level in engine and horsepower before pointing out some updated exterior features such as the body color mirror, 17" wheel well, and power locks and windows.  There's plenty of storage space with alternative storage options like the 60/40 split rear seat, a roomy trunk with a cover to offer shelving, as well as a convenient jack and inflator tucked out of the way.  You don't have to compromise in style with the Chevy Spark just because of it's superior fuel economy - a motorcycle instrument cluster clears the dash and keeps information near, and steering wheel controls allow you a safe driving experience without reaching.  The Chevrolet MyLink Digital Information Center also offers you a myriad of technology features, including streaming music!  It doesn't end there - just come in or call to learn more! That's not all Milton Ruben Chevrolet has in stock. Check out other Chevy vehicles presented by Milton Ruben Sales Consultants! Want to see what else we've got at Milton Ruben Superstore? We have more overviews, tutorials, and walk arounds on our YouTube Channel.   And, as always, stay up to date on what's going on at Milton Ruben Chevrolet by liking us on Facebook, following us on Twitter, and taking a peak at us on Instagram. Video and blog post by Milton Ruben Social Media Specialist Heather Cortright.

Introducing The New 2015 Chrysler 200: An Overview

Our new Delivery Specialist, Michael Lay introduces the new 2015 Chrysler 200 in this brief overview of the stylish sedan's updates and advantages! Subscribe on YouTube to see more video reviews, tutorials, and community events! See all of our Chrysler 200 s in our online inventory!

McAvenger: The McDonald's Augusta Co-Op Incentive

Golden arches, value menu, late night snack in college, a clown you thought was funny when you were a kid, but now kind of seems a little on the creepy side - the thoughts that come to mind when you hear " McDonald's."  How about free 2014 Avenger? McDonald's Restaurant store owner Andy Harrelson, of Aiken, SC, visited us last week and selected a sleek, red, brend-spankin-new Avenger to give away to a manager in the Co-Op of Augusta.  At a breakfast hosted in downtown Augusta at the Kroc Center, Mr. Harrelson joined other owners in announcing how each store in the Co-Op performed in reaching their goals over the past year.  Each manager earned tickets for their respective compliments, and the tickets were deposited into a Happy Meal box.  Five tickets were selected for a chance at owning the red beauty in the parking lot outside, as well as a hefty check to distribute as bonuses among their department.  Selected managers reached into the box and pulled out the key to a 2014 Dodge Avenger, and streamed outside to test out which key would be "the one." One by one, each manager tapped the panic button on the key, the crowd tensed in suspense for who would be the new owner... and none triggered a response.  Perplexed, each manager tested out the button again - Finally, Latoria Bussey burst into a shriek and smile as her key triggered the panic alarm in her brand new 2014 Dodge Avenger! Restaurant Manager Latoria Bussey celebrates winning a new 2014 Dodge Avenger as Restaurant Owner Jennifer Bonness rushes to congratulate her. A big congratulations to Ms. Bussey!  That car looks great with you in it! [gallery columns="1" type="slideshow" ids="3778,3779,3780,3781,3782,3783,3785,3786,3787,3788,3789,3790,3791,3792,3793,3794,3795,3796,3797,3798,3799,3800,3801,3802,3803"] To stay in the loop on other community events, like us on Facebook and follow us on Twitter and Instagram! Like the look of that Avenger?  See what we have in stock on our online inventory! Photos by Milton Ruben Social Media Specialist Heather Cortright

Tune In for Entune Tutorials

Sometimes it seems like the second you've finally mastered the new domaflochey (DOO-mah-FLAH-CHEE: technical term for a technical thingy), they invent a 2.0 Whatcha-ma-jigger (the technical term for an advanced domaflochey). We get it - and we want to help you stop pushing buttons blindly and start mastering the advanced technology now being offered in Toyota vehicles.  We launched a whole new YouTube series to teach you everything you need to know about your Toyota Entune digital information center. The Entune system makes it easy, fast, and safe for you to access your contacts and initiate phone calls, "read" text messages (without endangering your life - don't text and drive!), listen to your own music, navigate to the closest burger joint, and so much more! Our first episode teaches you how to pair your iPhone or Droid to Bluetooth: The second shows  you some settings and features to customize your Bluetooth notifications: Our third episode shows you how to access music from your phone via Bluetooth, and how to see the weather forecast and traffic report to make sure your trip goes smoothly. Don't forget to like us on Facebook or follow us on Twitter to keep updated on new episodes! Check out our Toyota stock in our online inventory! These videos were shot and edited by Milton Ruben Social Media Manager Heather Cortright.

Special Wrapped Vehicles for #MWRIndependence14

Check out these teaser photos of our special-wrapped cars for the three-day Tent Sale at Fort Gordon! We have two cars out there that we special ordered, cleaned up, and decked out - Patriot-style!                     You'll have to come see them in person to get the whole picture - we're at Barton Field on Fort Gordon next to the stage now through all of the festivities on Thursday! There's so much going on, it's going to be worth the trip!     Don't forget to use the hashtag and follow us to find out about some contests and win free stuff!!     See more of our Ram 1500s in our online inventory!

Free Yeti Cooler! #YetiGiveaway

Ready to really make your next fishing/camping/hunting trip one for the books? How bout gearing up with a high-tech cooler that keeps ice for literally days? Our Chrysler Dodge Jeep Ram store is giving away THREE free Yeti Coolers! You'll have to contact our store to find out about one contest, but the other two are all over Facebook! Our Facebook Contest: Just go to our Facebook page, find the post about the #YetiGiveaway to read about how to win! OR, post a photo directly to our Facebook page of you and the car you bought from Milton Ruben CDJR and tag yourself - you'll be entered to win! This contest won't last long!! The drawing will happen one week from today, on Monday, June 30th at 9am! Remember to TAG yourself in the photo or you won't be eligible!! The #MWRIndependence14 Contest: Come see us on July 1, 2, and 3rd in the big tent next to the stage on Barton Field, Fort Gordon during our Independence Day Tent Sale!  Fill out a simple form and you'll be entered to win this cooler, valued at around $300! Check out other contests going on at Milton Ruben: DriveBaby Scholarship, MoparLove Photo Contest, Facebook Games. Note:  Entries will not be returned and may be included and not be limited to: television, internet, print, and any use as deemed necessary by Milton Ruben with no expiration date. Also, entry participants understand that no compensation (other than prizes earned) is to be offered. Winners are responsible for making arrangements to pick up the prize.  Entry agrees to be photographed with the prize upon pick-up.

Milton Ruben Chevrolet's 2014 Z28 Camaro

The 2014 Camaro Z/28 incorporates a full aerodynamics package designed to produce downforce at track speeds. At the front, a large splitter is connected to an underbody panel that reduces lift; the aerodynamics are further improved with fender flares over the front and rear wheels, along with rocker panels that assist in attaining aerodynamic stability. An aggressive rear spoiler and functional diffuser round out the aerodynamics package. “What makes the Z/28 so addictive is it inspires confidence through every section on the track,” said Camaro Z/28 engineering manager Mark Stielow. “The incredible, balanced performance helps you carry much more speed through every corner: the brakes are so good you can adjust your braking points later and later; the grip and suspension damping allows you to carry more speed through the apex; and then the limited slip allows you to make the most of the LS7 as you power out of the corner.” The impressive power produced by the LS7 in the 2014 Camaro Z/28 is distributed to the rear wheels via a limited-slip differential featuring a helical gear set, not traditional clutch packs. The 2014 Camaro Z/28 rides on 19-inch forged aluminum wheels and tires that reduce unsprung weight by 42 pounds (19 kilograms) compared to the 20-inch wheels standard on the Camaro SS and ZL1. The smaller diameter wheels lower the car’s center of gravity by 33 millimeters — which contributes to improved handling.  All four lightweight wheels are wrapped in 305/30ZR19 Pirelli PZero Trofeo R tires, marking the first production application of the ultra-high performance tires; GM believes the rubber to be the widest front tire on any production car. To optimize the 2014 Camaro Z/28 for the track, Camaro engineers creatively removed mass from the vehicle, or what General Motors calls “an intensive lightweighting program”. The efforts resulted in a 100 pound (45 kilogram) decrease in curb weight compared to the naturally aspirated Camaro SS and 300 pounds (136 kilograms) when compared to the supercharged Camaro ZL1. “We looked at every subsystem for opportunities to save weight,” said Oppenheiser. “Our goal was to get rid of everything that didn’t make the car faster, and keep only what was required by law." “We used the very best components in the industry to deliver uncompromised performance, lap after lap,” said Mark Stielow, Camaro Z/28 engineering manager. Over 200 changes were made to improve the Z/28′s track performance; these enhancements allow the Z/28 to achieve 1.05 g in cornering. According to Mr. Stielow, all other things being equal, increasing maximum grip from 1 to 1.05 g can cut up to four seconds per lap. Seating was also optimized for a lighter vehicle - but you'd never know it from the sport suede seats, reminiscent of racing harnesses on the track. Rear seats were redesigned to save pounds as well. The interior of the Z28 was optimized to be as light as possible - including optional air condition and radio. This particular vehicle has both. Other features include the flat bottom steering wheel found in the ZL1. The Camaro Z/28 comes exclusively with the Tremec TR6060 manual transmission. The six-speed gearbox features close-ratio gearing and 3.91:1 final drive ratio, both optimized for the power characteristics of the LS7 V8. The new design enables the driver to apply more power and get through corners faster by continuously adjusting the torque bias to maximize available traction. The differential works in conjunction with Chevrolet’s proprietary Performance Traction Management system (PTMS). The system allows drivers to adjust the level of throttle and brake intervention to match their capability and driving environment. Unlike competitor's racing technology, the Z28 includes cooling systems necessary for track racing. The 2014 Z28 is the most powerful Camaro yet - topping the charts with over 500 horsepower through a lighter, naturally aspirated LS7 7.0 liter V8. Since 1967, Chevrolet has been experimenting with weight and power in large engines within the Camaro line.   Unlike our competitors, we are not marking up our Z28.  We WANT to sell this car!  Come in or call us if you have any questions at Milton Ruben Chevrolet, 3514 Washington Rd, Augusta, GA 30907.  (706) 868-0588.   If you're not convinced you need to check out this vehicle, maybe a little listen will change your mind:   See our entire stock of Camaros in our online inventory! Photos by Social Media Specialist Heather Cortright, information provided by GM Authority.

The #MoparLove Photo Contest

Here at Milton Ruben, we love cars.  We love perusing what's new in the automotive industry. We love gushing about the options on our vehicles.  We even love enjoying the testy Augusta, GA weather out on our lot.  But what truly makes us tick - what makes us get out of bed in the mornings, what really motivates us more than a cup of joe could ever dream to do - is our customers.  You are our pride and joy, and nothing makes us happier than making you happy - except maybe hearing about how much you love your car! more This interest in hearing about your vehicle inspired us to initiate the #MoparLove photo contest this summer - because we love love stories - and we want to hear yours! So, without further ado, the #MoparLove photo contest: FACEBOOK: Simply upload a photo of your Dodge, Jeep, Ram, or Chrysler product to our Facebook App and tell us about your #MoparLove story - be it how you got it, why you got it, what it means to you, or how you make memories with your Mopar.  Share the photo to get as many "likes" as possible - and win merchandise!  Remember that people will be reading your caption - so telling your story could help you get other mopar lovers to "like" your photo!  Winners in this category are chosen exclusively by customer's choice - so sell it! Facebook prizes - that's a Jeep grill set in the back! TWITTER/ INSTAGRAM: OR, if you're more the Twitter / Instagram type of social media mogul (you don't really have to know what you're doing - it's actually really easy), just share your #MoparLove photo, tag us (@miltonruben), and make sure you use the #MoparLove handle.  It's truly that simple!  Winners in this category are chosen by our managers and social media team (and we're suckers for a good love story). Twitter and Instagram prizes - you could win any of these if you enter the contest! You CAN enter both categories if you would like! But you can't win in both categories - so choose wisely! The contest is effective immediately! Voting and entrance will continue until 9am August 1, 2014 - but the earlier you enter on FB, the more time you have to get more likes! So enter now! Note: Entries will not be returned and may be included and not be limited to: television, internet, print, and any use as deemed necessary by Milton Ruben with no expiration date. Also, entry participants understand that no compensation (other than prizes earned) is to be offered. Disclaimer: Voting ends at 9:00am the first day of August. Upon contest ending, winners will need to contact Milton Ruben Superstore directly at 706-868-5454 or email socialmedia@miltonruben.com to make arrangements. All prize winners must come to the dealership to pick up their prizes by the last business day of the following month, or prizes will be forfeited. All double votes will be excluded; any double voting will be considered void and could result in disqualification. Winners must pick up prize at dealership. All final prize winners and prize choices are the sole decision and right of Milton Ruben Superstore. Release: Milton Ruben Superstore will have permission to use any images of prize winners, and their likenesses, for the exclusive marketing and advertising materials produced for this campaign.   All prize winners will be asked to sign a release. Exclusions: Milton Ruben employees and their immediate family members are not eligible to win prizes. Immediate family member includes, but is not limited to, spouse, children, and those living in the same household as employee Written by Milton Ruben Social Media Specialist Heather Cortright

2015 Chrysler 200 Hits Augusta

Last week was an exciting week at Milton Ruben Chrysler Jeep Dodge. We welcomed two of the newly redesigned Chrysler 200s to our store. We like to call them, " the gems from Detroit." The first we noticed about the vehicle's were obviously it's exterior.  The design is refreshing and shows the direction the Chrysler line is heading towards. They have taken took mere sheet-metal, crafted molded, & elevated it into something that is not only at home on the road, but could also be displayed at Augusta's Morris Museum of Art. The sculpted trunk lid, headlights accents, and arching roofline make the Chrysler 200 sure to go down in the historic books as a definitive turning point in American car design. The day the cars happened to arrive was a stroke of luck.  We were hosting an advanced screening of A dam Sandlers's & Drew Barrymore's latest hit romantic comedy " Blended " at the Regal Cinemas. So we had a chance to take the sporty 200s model with us to the movies and give it a proper Augusta debut.  As we drove we became intimate with the luxorious cabin of the car which made us feel like American royalty.  The  200s' s PentaStar V-6 engine's acceleration was strong, smooth, but not noisy.  After we arrived at the theater we handed the keys over to Brent from CW Augusta who acted a ringmaster, giving the car a grand introduction to the crowd that came to the movies. As a dealership it was exciting to see how the public reacted to the newest member of our family. Many enjoyed the design and were shocked that the sticker price was not astronomical.  Some enjoyed the fully digital display and the way the cockpit complements the driver. One woman even proclaimed " This is my new dream car". Now thats not bad for  the 200's first day out in Augusta!! The thing is though, you can read about a car all day, watch youtube videos, but in order to really learn more about you have to see it in the flesh. C ome to our store on 3504 Washington Road and check out the Chrysler 200 for yourself! Post written by Gerry Seavo James, Milton Ruben Superstore, Social  Media Manager

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