Blog

Between the funnel cakes, great music, and awesome people we met at Fort Gordon's Springfest last April, we couldn't resist another opportunity to support our #LoveAugusta community - so when we heard that Fort Gordon hosts one of the biggest, brightest, and boldest Independence Day bashes in the SouthEast, we practically leapt out of our loafers to be a part of it. And THIS time, it is ALL about our customers, our troops, and the beautiful people of Augusta, GA, and Aiken, SC.  Here's a list of the top ten things we can't wait for this week: 1. Our first ever three-day Freedom Tent Sale on Barton Field: We have set up a huge tent on Barton Field next to the stage - and there's no way you'll miss the stretches of gorgeous vehicles we'll have available for test drives (yes, ALL of them will be available for test drives).  We are even bringing some of our best Pre-Owned stock! We also have top secret, insane, crazy, over-the-top deals and discounts happening out there.  So insane, we're scared to post it in a public venue. (Corporate sponsors, look away!) We have already given away one of our three Yeti Coolers - come to our Tent Sale and be the one to go home with the second! 2. Seeing the Swingin' Medallions: Hitting the stage on Thursday evening at 7pm, the Swingin' Medallions are known as the "Party Band of the South," mastering covers of our favorite classics, as well as bringing their own sound to classic rock originals.  Every performance is a party with the Swingin' Medallions!  (Does this mean we should bring our dancing shoes?) Check them out on Facebook! 3. Getting rid of all of this junk: We have boxes stacked up all over the back nooks and crannies of our offices - and we're ready to get rid of them! Who knows what's inside! Jeep hats, Ram hats, Dodge hats, Mopar blankets, cups, coozies, water bottles, thermoses, backpacks, duffel bags, a Yeti Cooler, and that's all the digging I could do before the paper cuts descended.  It's a little late for spring cleaning - but we're doing it anyway.  Stay up to date with what we're doing with all that junk by liking us on Facebook, following us on Instagram, and on Twitter. This basket stuffed with Ram merchandise is just one of the things we're giving away this week! 4. Seeing you having a blast: One little card up our sleeve for the Carnival on Thursday - an Instagram Scavenger Hunt!  I will be investigating the grounds bright and early Thursday morning to sniff out stuff hidden around the place - and I'll be posting hints to help you find and photograph something happening at the fair.  The contest goes from 3:30 - 5:00, and every correct answer gets a point.  I can't tell you what you'll win yet, but trust me, it's valued at over $150. I've had to hide it from people so it doesn't disappear! I can't show you what's up for whoever wins the Instagram Scavenger Hunt - but I can tell you it's worth a lot more than this. 5. Giving out coupons: It's hard not to be patriotic when so many of our employees are veterans, and so many of our amazing customers come to us from Fort Gordon.  So we've put together a special coupon for anyone with a military ID - and it's hundreds of dollars off.  See the folks at our Tent Sale for more details! 6. Telling everyone about our DriveBaby™ Contest: It's shocking to hear that there aren't more people talking about our DriveBaby™ scholarship! It's so easy to enter, and so simple to win - why wouldn't you want to enter your little one? We are so excited to tell more people about this exciting opportunity - and it's super exciting! (Can you tell we're excited about it?) 7. Funnel Cake: 'Nuff said. (Drools.) 8. Showing off our specialty wrapped and decaled vehicles: The Chrysler Dodge Jeep Ram manager David Percival is a huge fan of community events, and he has not failed to bring us some very special products to show off at this one.  You'll have to come see us to find out what I'm talking about, but when we say glory and patriotism, we mean it! 9. Listening to the Signal Corps Band: Because who has more practice knocking the Star Spangled Banner out of the park than a military band?? 10. Fort Gordon's Famous Firework Spectacle: It's infamous.  It's resilient.  It's persistent.  And from what we hear, it's Army Strong.  We can't wait to be in awe of Fort Gordon's once-a-year everything-but-the-kitchen-sink blowout firework spectacular!   After a list of stuff like that, why in the world would you NOT be there?  Drop in, take something off our hands, and enjoy everything Fort Gordon Morale Wellness and Recreation has been hard at work to provide! Happy Birthday, America!! Read more about our Community Involvement here! This post was written by Milton Ruben Social Media Manager Heather Cortright.  Photos and graphics provided by the same.

It's that time again - time for us to host Shepeard Community Blood Center 's mobile blood donation truck on our pre-owned lot!  In the spirit of giving, we thought you might like to expand your mind with a few facts about donating the gift of life: 1. Every two seconds, someone in the U.S. needs blood. 2. The blood type most often requested by hospitals is Type O (the universal blood type). 3. The average red blood transfusion is 3 pints. 4. Over 1.5 million Americans were diagnosed with cancer in 2013. One third of chemotherapy patients will require a blood transfusion during treatment. 5. One car accident victim could require as much as 100 pints of blood. 6. A single blood donation can save as many as three people. 7. Risk of accidents increases over the summer and during the holiday season, thus increasing the need for blood. 8. 4.5 million Americans would die each year without the assistance of a blood transfusion. 9.  On average, the typical blood donation from start to finish takes about 45 minutes.  (The actual blood-taking takes about 10 minutes.) 10.  One pint of blood weighs about a pound.  So every time you give blood, you lose a pound. 11.  Human beings have four blood types - A, B, AB, and O.  (Cows have over 800 blood types.) 12. President Reagan required a total of twelve pints of blood transfusion after the assassination attempt in 1981. 13. President Jimmy Carter gave multiple gallons of blood over his lifetime (type A negative). 14. Only 5% of the American population donates blood on a regular basis, despite over 37% being qualified. 15. One in seven people will need a blood transfusion at some point in their lives. This summer, Shepeard's Center has teamed up with Harry's Saw Shop to put all donors in a drawing to win a riding lawn mower - a Husqvarna powered by Briggs & Stratton.  They will be in our Pre-Owned lot on Wednesday, July 9 from 11am until 3:30pm - perfect to squeeze into your lunch hour! So what do you have to lose? (Other than a pound.) Come see us at 3508 Washington Road in Augusta and save a life or three!   UPDATE: A great big thanks to all who came out to donate last summer! Now, we're planning our Fall Blood Drive! This time, Shepeard Blood Community Center is giving away a $25 gift card to one of our donors! Come see us on the Pre-Owned lot and Save A Life or Three! Read more about our Community Involvement here! This post was written by Social Media Specialist Heather Cortright.

Ready to really make your next fishing/camping/hunting trip one for the books? How bout gearing up with a high-tech cooler that keeps ice for literally days? Our Chrysler Dodge Jeep Ram store is giving away THREE free Yeti Coolers! You'll have to contact our store to find out about one contest, but the other two are all over Facebook! Our Facebook Contest: Just go to our Facebook page, find the post about the #YetiGiveaway to read about how to win! OR, post a photo directly to our Facebook page of you and the car you bought from Milton Ruben CDJR and tag yourself - you'll be entered to win! This contest won't last long!! The drawing will happen one week from today, on Monday, June 30th at 9am! Remember to TAG yourself in the photo or you won't be eligible!! The #MWRIndependence14 Contest: Come see us on July 1, 2, and 3rd in the big tent next to the stage on Barton Field, Fort Gordon during our Independence Day Tent Sale!  Fill out a simple form and you'll be entered to win this cooler, valued at around $300! Check out other contests going on at Milton Ruben: DriveBaby Scholarship, MoparLove Photo Contest, Facebook Games. Note:  Entries will not be returned and may be included and not be limited to: television, internet, print, and any use as deemed necessary by Milton Ruben with no expiration date. Also, entry participants understand that no compensation (other than prizes earned) is to be offered. Winners are responsible for making arrangements to pick up the prize.  Entry agrees to be photographed with the prize upon pick-up.

It's not hard to put yourself in my flip-flops on that sticky, mid-summer afternoon in downtown Columbia, SC.  If I had been interested in this blind date, I might have worried about the sweat soaking each limb, but instead, I shot a text to this mystery guy that I was standing in front of Pawley's Front Porch as agreed, and tipped my head back to soak in a few angry rays of Vitamin D. I tried to recall what photos I had seen of this guy to my mind - tall-ish, buzz cut, goofy grin, giant trophy with a gilded muscle car on top.  Oh yea, and an obnoxiously bright orange, black striped hunk of metal behind him.  Or at least that's what I thought of Irene at the time. But I didn't know her yet. I didn't used to be much of a car person.  I didn't used to be a big fan of Army Officers either, until I met Matt.  I had no idea that evening in July of 2012 would change so much when a 2011 SRT8 header orange Challenger revved it's engine at the light in front of the restaurant.  I didn't know that purr of eight powerful cylinders would soon release butterflies into my stomach every time I heard it.  What I thought at the time, actually, was "Great. Two hours with a guy who is going to be way more into his car than me."  And a little bit "Man that engine sounds nice..." Matt, Irene, and myself at the Atlanta Motor Speedway for the Corvettes Against Breast Cancer benefit in October 2012. I know now that the hours that would follow was a lot of self-control on Matt's part - NOT talking about his car, belovedly dubbed "Irene" after a hurricane (a story for another time), or Michigan football (I'm still getting over that one), two of his favorite subjects.  But it was for the best.  Instead of forcing Irene on me, Matt allowed me to find her qualities all by myself. Self portrait on the Dragon's Tail in TN. August 2012.   My first ride in Irene was on our fourth date, barrelling down I-20 with a rainbow of other mopars - his car club.  They teasingly attempted to make the Dodge-loyal Michigander blush without running me off over the radio, then unleashed the 8-year-old on me to test out my own "cool factor." Matt showed off his control of the manual transmission, and I lost my phone charger to the deep dark depths beneath the passenger sport seat. (Irene's rite of passage for me, perhaps?) Just a few of the mopars in one of our car clubs after some detailing. Matt's pretty proud of this pic. July 2013. Over the months that passed, through hours testing the limits of motion sickness on the Dragon's Tail, experiencing the force of 120mph on Atlanta's Motor Speedway at the Corvettes Against Breast Cancer benefit, seeing the family-like affection the car clubs had for Matt, and witnessing his face light up behind the wheel after a 90-hour work week, I found myself becoming fond of both of them. Now, people ask me on occasion if it bothers me, how "into cars" Matt is, that he named his vehicle, how much time and money he spends on it.  You really want to know?  Not at all. Matt and I in front of the 2013 SRT TA Viper Matt got to drive at one of our SRT events. Irene has given us a lot of pretty amazing opportunities for stuff like this. March 2014.   Irene helped me understand the automotive industry a little better; she brought me to this job; she afforded us an opportunity to meet great people and make life-long friends; she gives Matt a sense of pride and a safe haven from the stresses of his job; and, selfishly, she gifts me with uninterrupted quality time on the road with my very busy military man.  I'm glad Irene is such a huge part of our lives - and that she always will be.  We wouldn't be where we are today without her. Do I think it's a little weird that I've adopted this affectionate obsession with calling a car by a feminine pronoun? Absolutely.  But that's growing on me too. Matt, Irene, and myself at the Fort Gordon Springfest BOSS Carshow, where we won two trophies - one for club participation, and one for Irene's sweet carpets I got for Matt on his 27th birthday. That's my #moparlove story - What's yours? Share it with us! Introducing, Heather Cortright, our new Social Media Specialist.  Heather graduated from the University of South Carolina in 2011 with a degree in Visual Communications.  After a few years working as a photojournalist with the US Army, and a period of time at a non-profit school in Columbia, Heather came to us a photographer, transitioning into our social media position last month. In her free time, Heather volunteers on Fort Gordon and enjoys photographing road trips she takes with her boyfriend and his SRT Challenger.  Welcome, Heather!

Milton Ruben loves nothing more than giving away stuff to our wonderful CSRA community! If you haven't yet heard about our DriveBaby™ Contest, you are missing out!  This $1000 scholarship opportunity is based out of our search for a precious, innocent face to represent our Superstore in commercials, photos, and other media materials.  The contest has been running for a couple months now, and we've already had several beautiful babies compete - and win!  So how can you not only join the effort, but up your ante to win?   Kylee, our March DriveBaby™ Photo Contest Winner! 1. Enter Early -This is not one of those situations where you swoop in at the last minute and attack with a final bid of three cents, stealing that collector's lunch box from some poor soul on e-Bay with zero remorse.  This is one of those annoying situations where that pesty early bird packs some earthy protein goodness.... or a scholarship and a RC toy Corvette Stingray. The longer your child's picture is on our app, the more opportunity people have to see his or her precious face, and choose them to be our DriveBaby™! 2. Share Your Story - Put some oomph! behind that precious face by personalizing it! Remember that a lot of people who are going to see this photo know absolutely nothing about your kid - but if you tell them something infinitely cute about them (ex: "Her best friend in the whole world is her daddy!") you might sway them to the power of those puppy dog eyes.  Especially if it ties in to the photo! (If you want to put even more fluffy backstory, send me your kid's story and why they should win at socialmedia@miltonruben.com.  I'll share the photo and the story!*) Maya, our April DriveBaby™ Photo Contest First Place Winner! 3. Share the Link to the DriveBaby™ Contest App - You have supportive friends, family, and acquaintances you haven't spoken to in four years, right? They would love to support the widespread adorableness of your kid, right?  Well, if you never tell them how to support the widespread adorableness of your kid, it's going to be tough to tug and their heartstrings isn't it?  Share the app and direct them to "like" the photo of your kid - consider it their investment in your child's education! (Can a click be a tax write-off?) 4. Comment & Like Our DriveBaby™ Contest Posts - The voodoo of the Facebook News Feed is a lot like high school; The more someone is talking about something, the more it's going to come up, and the more people will see it, and start talking about it again.  It's a vicious cycle, but it's going to get that photo of your pride and joy more eye traffic - which means more likes!   Our May DriveBaby™ Photo Contest winners 5. Keep trying! - You can keep entering every month until you win the Grand Prize!  What's the worst that could happen? You end up getting enough Toys-R-Us gift cards to cover the entire Christmas shopping fandango? Who's child will be the next DriveBaby™? It could be yours!   There you have it!  Just a few ways you can improve your chances to make your kid a CSRA star!  For more information (and the fine print), see our Facebook Contest App at http://bit.ly/DriveBabyContest.   And, of course, have your kid practice our famous phrase, "Drive Baby Dot Com - Click Click!" *Story must be sent at least 7 days before the end of the contest for that month. This post was written by Milton Ruben Social Media Specialist, Heather Cortright.

Here at Milton Ruben, we love cars.  We love perusing what's new in the automotive industry. We love gushing about the options on our vehicles.  We even love enjoying the testy Augusta, GA weather out on our lot.  But what truly makes us tick - what makes us get out of bed in the mornings, what really motivates us more than a cup of joe could ever dream to do - is our customers.  You are our pride and joy, and nothing makes us happier than making you happy - except maybe hearing about how much you love your car! more This interest in hearing about your vehicle inspired us to initiate the #MoparLove photo contest this summer - because we love love stories - and we want to hear yours! So, without further ado, the #MoparLove photo contest: FACEBOOK: Simply upload a photo of your Dodge, Jeep, Ram, or Chrysler product to our Facebook App and tell us about your #MoparLove story - be it how you got it, why you got it, what it means to you, or how you make memories with your Mopar.  Share the photo to get as many "likes" as possible - and win merchandise!  Remember that people will be reading your caption - so telling your story could help you get other mopar lovers to "like" your photo!  Winners in this category are chosen exclusively by customer's choice - so sell it! Facebook prizes - that's a Jeep grill set in the back! TWITTER/ INSTAGRAM: OR, if you're more the Twitter / Instagram type of social media mogul (you don't really have to know what you're doing - it's actually really easy), just share your #MoparLove photo, tag us (@miltonruben), and make sure you use the #MoparLove handle.  It's truly that simple!  Winners in this category are chosen by our managers and social media team (and we're suckers for a good love story). Twitter and Instagram prizes - you could win any of these if you enter the contest! You CAN enter both categories if you would like! But you can't win in both categories - so choose wisely! The contest is effective immediately! Voting and entrance will continue until 9am August 1, 2014 - but the earlier you enter on FB, the more time you have to get more likes! So enter now! Note: Entries will not be returned and may be included and not be limited to: television, internet, print, and any use as deemed necessary by Milton Ruben with no expiration date. Also, entry participants understand that no compensation (other than prizes earned) is to be offered. Disclaimer: Voting ends at 9:00am the first day of August. Upon contest ending, winners will need to contact Milton Ruben Superstore directly at 706-868-5454 or email socialmedia@miltonruben.com to make arrangements. All prize winners must come to the dealership to pick up their prizes by the last business day of the following month, or prizes will be forfeited. All double votes will be excluded; any double voting will be considered void and could result in disqualification. Winners must pick up prize at dealership. All final prize winners and prize choices are the sole decision and right of Milton Ruben Superstore. Release: Milton Ruben Superstore will have permission to use any images of prize winners, and their likenesses, for the exclusive marketing and advertising materials produced for this campaign.   All prize winners will be asked to sign a release. Exclusions: Milton Ruben employees and their immediate family members are not eligible to win prizes. Immediate family member includes, but is not limited to, spouse, children, and those living in the same household as employee Written by Milton Ruben Social Media Specialist Heather Cortright

Last week was an exciting week at Milton Ruben Chrysler Jeep Dodge. We welcomed two of the newly redesigned Chrysler 200s to our store. We like to call them, " the gems from Detroit." The first we noticed about the vehicle's were obviously it's exterior.  The design is refreshing and shows the direction the Chrysler line is heading towards. They have taken took mere sheet-metal, crafted molded, & elevated it into something that is not only at home on the road, but could also be displayed at Augusta's Morris Museum of Art. The sculpted trunk lid, headlights accents, and arching roofline make the Chrysler 200 sure to go down in the historic books as a definitive turning point in American car design. The day the cars happened to arrive was a stroke of luck.  We were hosting an advanced screening of A dam Sandlers's & Drew Barrymore's latest hit romantic comedy " Blended " at the Regal Cinemas. So we had a chance to take the sporty 200s model with us to the movies and give it a proper Augusta debut.  As we drove we became intimate with the luxorious cabin of the car which made us feel like American royalty.  The  200s' s PentaStar V-6 engine's acceleration was strong, smooth, but not noisy.  After we arrived at the theater we handed the keys over to Brent from CW Augusta who acted a ringmaster, giving the car a grand introduction to the crowd that came to the movies. As a dealership it was exciting to see how the public reacted to the newest member of our family. Many enjoyed the design and were shocked that the sticker price was not astronomical.  Some enjoyed the fully digital display and the way the cockpit complements the driver. One woman even proclaimed " This is my new dream car". Now thats not bad for  the 200's first day out in Augusta!! The thing is though, you can read about a car all day, watch youtube videos, but in order to really learn more about you have to see it in the flesh. C ome to our store on 3504 Washington Road and check out the Chrysler 200 for yourself! Post written by Gerry Seavo James, Milton Ruben Superstore, Social  Media Manager

GROVETOWN, GA - Milton Ruben Chrysler Dodge Jeep Ram presented a $780 check to Bakers Place Elementary as a donation from Chrysler brand’s Drive for the Kids® program this morning.  The fundraising event was held on Saturday, May 3, 2014, in conjunction with the school’s Spring Carnival. Pictured: (from left to right) Fourth grade teacher Jennifer Turner, who organized the Drive for the Kids® program with Chrysler, Leeann Fleischauer, Principal of Baker Place Elementary, and David Percival, Sales Manager of Milton Ruben Chrysler Dodge Jeep Ram. “We were excited to get involved with Drive for the Kids® because it gives us a chance to give back to the community,” said David Percival, Milton Ruben Chrysler Sales Manager.  “We’ve really been making an effort this year to participate more in local events.  Plus, it gave Augusta area parents a chance to test out our minivan.  A lot of them were surprised it has so much power.” Participants earned a $10 contribution to the school on their behalf from the Chrysler brand by taking a brief test drive in a 2014 model Town & Country minivan - highest ranked in loyalty 12 years in a row - as well as a 2014 Chrysler 300, both made available for test drives thanks to Milton Ruben Chrysler. At the conclusion of the 2014 program, the school with the highest number of test drives in each one of the five geographic regions (Northeast, Southeast, Midwest, Central, and West) will win an additional $5,000, for a total of $25,000 in additional funding from Chrysler through the Drive for the Kids® program. Since 1993, when Chrysler introduced Drive for the Kids®, Chrysler dealers have worked with parents and educators in communities across the nation.  Chrysler has contributed over $5 million directly to local schools for student needs, from playgrounds and field trips, to reading programs and new computers.  Chrysler is proud of this tradition of community involvement. Milton Ruben’s continued community efforts include their February involvement in Soles 4 Souls, a shoe drive for the needy; #LoveAugusta, a social media project highlighting the beauty of Augusta, GA; and their ongoing Drive Baby™ Contest, the search to identify a face of Milton Ruben. For more information, visit www.drive4kids.com and www.miltonruben.com. See more Chrysler Town & Country vehicles in our online inventory!

Since 1982, Milton Ruben has a been a fixture in Augusta providing vehicles for people all across the CSRA. Lately we have noticed people call our beautiful city Disgusta.  We think that is far from the truth, from our marvelous historical downtown, to the shores of the Clarks Hill Lake, the gates of the Augusta canal, and the Signal Tower of Fort Gordon. Augusta, Georgia is a marvelous place. [gallery type="slideshow" link="file" ids="3158,3159,3160,3161"] So we  decided to launch #LoveAugusta, a campaign to get everyone in the CSRA involved in showcasing our beautiful city. Photography and  social media have become wonderful tools that allow millions of people everyday to share their vision of the world around them. We want to  showcase adventure s in Augusta so that a true representation of our city can be had by people all around the world. Augusta deserves to be highlighted and considered among the marvelous places in the USA, so when we built our Toyota showroom , we commissioned a mural to showcase an Augusta of yesteryear and we also had special #LoveAugusta postcards made for our customer's birthdays so they can share in the experience. Our goal is to have everyone participate in #LoveAugusta. Its simple, just fire up your smartphone, camera, or whatever you've got and  share what you love about Augusta, whether it be food, fun, adventures via Twitter, Instagram, or Facebook! We will have a live feed of #LoveAugusta photos on our website; DriveBaby.com! We look forward to seeing how you #LoveAugusta !! This post was written Gerry Seavo James, Milton Ruben SuperStore's Social Media Manager

Hello everyone! My name is Gerry James and I am the new social media voice of Milton Ruben. As a car enthusiast and social media addict, this position been has great for me thus far! I have only had a week on the job, but it has been such a blast already! Last week I walked into work on Tuesday and the first thing I was told was that two brand new 2014 Corvette Stingrays had just arrived on the lot. As a Corvette lover and one that recently graduated from a university in Kentucky (the home of the "Vette"), I  jumped up from my Mac, quickly grabbed my camera, and headed to the Chevrolet service bay to check out these beautiful machines. As I walked into the bay, I could not help but shed a tear; never had metal, rubber, and carbon fiber looked so amazing! Fresh off the truck, ready for inspection! I met up with our mechanics as they were about to put the Stingrays through a gauntlet which included, an inspection, detail job, and a test drive. (Note this is something all Milton Ruben vehicles undergo before hitting our showroom floors, we have to make sure they are at their best! ) After they finished the initial inspection and test drive. the cars headed down to our detail shop, and I  have to say that once  detailers  were finished, I feel like our Corvettes could rival any beauty queen! Look at the wax job on this car, shinier than a freshly minted quarter!! Finally both reached their temporary throne, the showroom. As they wheeled in, heads turned, people fainted, and everyone had their phones out documenting their arrival. The thing I have to come to realize about the Corvette, is that is not just a car. The Corvette is an experience, a work of art, and it is Chevrolet's Sistine Chapel.  For more shots of  beautiful automobile masterpieces, head to to our Instagram at @miltonruben, or stop by our Chevrolet  showroom for a visit! Have a great day! #DriveBaby PS t hey are available for  sale at sticker price. ( When I found that, I shouted "That's insane!")

Have you played our game yet? If not, you totally should! Visit our Milton Ruben Superstore Facebook page and click on the " Play & Win " tab! As the flyer shows, we're doing a drawing this Saturday for an iPod nano! You can't win if you don't play! So you might as well play! To experience the Drive Baby™ Advantage, come visit us at 3514 Washington Road or online at the http://www.DriveBaby.com.

Milton Ruben Chevrolet is hosting a Blood Drive on Wednesday, November 13, 2013 from 11: 00AM - 3: 30PM. Come help us reach our goals and save three local lives with your blood donation! So come out and see us at Milton Ruben Chevrolet. For you Drive Baby ™ Advantage, check us out at DriveBaby.com ™ or in person at 3514 Washington Road in beautiful Augusta, GA!