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Have you ever had those terrible aches and pains in your knees and back that seem to have no cause whatsoever? (Stop it, you are not getting old!) Then you go to the doctor and he tells you to take better care of your feet.  What? My feet? Congrats! We just found yet another way that your car directly reflects you - its "feet" impacts an enormous amount of its performance.  Tires are the root of safety in your vehicle, the hidden crutch for your failing fuel economy, the terror behind your testy alignment.  Any automotive technician will tell you - having tires that fit your car, life, and environment is vital to keep your vehicle healthy and you safe. This is the part where I remind you of that documentary that popped up after Top Gear - that one with diagrams floating across the screen and some deep, throaty James Earl Jones wannabe saying words that sounded like English but had far too many syllables.  The components that go into the quality of tires are extensive, confusing, and far more complicated than we'd like.  This is why we hired professionals in our parts departments to help you.  And right now, we're going to lay out the basics so it's not all mumbo-jumbo the next time you purchase new "shoes" for your ride. Every brand likes to decorate their handiwork - and tires are no different.  On the side of your tires, manufacturers stamp their brand, the model of tire, and the specs of the tire in an alphanumerical code.  Here's the breakdown of that code: Here's an example of reading a portion of the metric sizing on your sidewall. This tire is fitted on a large truck. Another example of metic sizing code on the sidewall of a tire. This one also includes the Load Rate and Speed Rating. It's fitted on a luxury sedan.   Each portion of the code points to a different component of the tire that defines its size, performance, rating, etc. Tire manufacturers say there are 19-25 varying components that measure in to what frequently seems to simply be circles of rubber.  According to our tire experts, there are four components that really top the charts when you're considering purchase: ride quality, tread life, weather conditions, and speed rating. 1. Ride Quality is how much of the bumps and divets of the road gets absorbed into the tires, providing you with a smoother ride. (Read more about Ride Quality.) 2. Tread Life is the longevity of the tire before it starts to crack or "bald." See more about tread life gradings here. (Learn how to tell what your tires are ready for.) 3. Weather conditions define what kind of environment tires have to survive and perform in. 4. Speed Rating defines the amount of heat or friction a tire can endure. See a chart explaining speed rating here. Each of these factors impact the life, safety, and performance of how a tire interacts with your car, and breaking down the formula isn't always easy.  This is why we are breaking it down for you in a series of posts - stay tuned for more of Feet First: The Basics of Buying Tires! Of course, if you're not a math person, our Parts experts are always happy to crunch the numbers!

The innovative HawkEye Elite, by Hunter Engineering, is here, at Milton Ruben Chevrolet. The system 's three interchangeable sets of arms grip the tire, rather than your expensive rims. There is also a protective rubber ring at the point of contact with the rims to ensure no damage. The entire target assembly is lightweight, easily installed and handled. The target has a polymer construction and no electronics, allowing for resistance against breakage and very little maintenance required. The sensors and console together use high resolution cameras and intel processors to instantly update the adjustment readings. Enjoy our walk through video with Aaron Thompson, then come check it out for yourself at Milton Ruben Chevrolet.

Watch David Percival, Sales Manager at Milton Ruben Chrysler Jeep Dodge Ram, transform this 2012 Jeep Wrangler Unlimited Sahara into something really spectacular.... David took a 2012 Jeep Wrangler Unlimited Sahara and customized it with 4" lifts, 37" tires, 18" wheels, dual exhaust, cold air intake, new front bumper with wench, new rear bumper with tire carrier, chrome accents, and a backup camera. Interested in aftermarket accessories for your Jeep Wrangler? Dream about customizing your Jeep? Contact David Percival at Milton Ruben Superstore at 706.868.0588, or visit us in person on Washington Rd. in Augusta, GA. Jeep inventory is available at www.DriveBaby.com.

After we've driven our new Toyota vehicle for a month or so, it oftentimes occurs to us that we should have added a few accessories to be able to fully enjoy our new car, truck or SUV. We've all been there, with familiar phrases ringing in our heads, such as, If only I had gotten the cargo mat....or, XM radio sure would have been nice on this trip. At Milton Ruben Toyota, we stock a wide variety of parts and accessories to supply our customers. In most cases, Toyota accessories can be ordered and installed within 24 hours. Some of our most popular items requested by customers include backup cameras, floor mats, running boards, foglight kits and the installation of XM radio. Cargo mats are available for most models and help prevent stains on the rear carpets. Body side mouldings can be added to prevent door dings, and you can also get a hitch for the Highlander, RAV4 or Tacoma truck. New Car Buyer Accessory Special ~ Only at Milton Ruben Toyota Within 45 days of the purchase of your new Toyota or Scion from Milton Ruben Toyota, you can receive special internal pricing on all accessories for your new vehicle - significantly discounted pricing for huge savings!! To take advantage of this special offer, call the Toyota Parts Counter at Milton Ruben Toyota at 706.868.5454 to discuss your options or to place an order, or visit Milton Ruben Toyota on Washington Road in Augusta, GA. And if you let us take care of the installation, your new parts and accessories will be covered under your car's warranty! Considering aftermarket accessories for your Toyota or Scion vehicle? Stop by the Milton Ruben Toyota Parts Counter for a complete printout of available accessories. At Milton Ruben Toyota, we offer all available Toyota parts and accessories, and in most cases, delivery and installation are available within 24 hours.