Special Wrapped Vehicles for #MWRIndependence14
Check out these teaser photos of our special-wrapped cars for the three-day Tent Sale at Fort Gordon! We have two cars out there that we special ordered, cleaned up, and decked out – Patriot-style!
You’ll have to come see them in person to get the whole picture – we’re at Barton Field on Fort Gordon next to the stage now through all of the festivities on Thursday! There’s so much going on, it’s going to be worth the trip!
Don’t forget to use the hashtag and follow us to find out about some contests and win free stuff!!
See more of our Ram 1500s in our online inventory!
Between the funnel cakes, great music, and awesome people we met at Fort Gordon’s Springfest last April, we couldn’t resist another opportunity to support our #LoveAugusta community – so when we heard that Fort Gordon hosts one of the biggest, brightest, and boldest Independence Day bashes in the SouthEast, we practically leapt out of our loafers to be a part of it.
And THIS time, it is ALL about our customers, our troops, and the beautiful people of Augusta, GA, and Aiken, SC. Here’s a list of the top ten things we can’t wait for this week:
1. Our first ever three-day Freedom Tent Sale on Barton Field:
We have set up a huge tent on Barton Field next to the stage – and there’s no way you’ll miss the stretches of gorgeous vehicles we’ll have available for test drives (yes, ALL of them will be available for test drives). We are even bringing some of our best Pre-Owned stock! We also have top secret, insane, crazy, over-the-top deals and discounts happening out there. So insane, we’re scared to post it in a public venue. (Corporate sponsors, look away!)
We have already given away one of our three Yeti Coolers – come to our Tent Sale and be the one to go home with the second!
2. Seeing the Swingin’ Medallions:
Hitting the stage on Thursday evening at 7pm, the Swingin’ Medallions are known as the “Party Band of the South,” mastering covers of our favorite classics, as well as bringing their own sound to classic rock originals. Every performance is a party with the Swingin’ Medallions! (Does this mean we should bring our dancing shoes?) Check them out on Facebook!
3. Getting rid of all of this junk:
We have boxes stacked up all over the back nooks and crannies of our offices – and we’re ready to get rid of them! Who knows what’s inside! Jeep hats, Ram hats, Dodge hats, Mopar blankets, cups, coozies, water bottles, thermoses, backpacks, duffel bags, a Yeti Cooler, and that’s all the digging I could do before the paper cuts descended. It’s a little late for spring cleaning – but we’re doing it anyway. Stay up to date with what we’re doing with all that junk by liking us on Facebook, following us on Instagram, and on Twitter.
This basket stuffed with Ram merchandise is just one of the things we’re giving away this week!
4. Seeing you having a blast:
One little card up our sleeve for the Carnival on Thursday – an Instagram Scavenger Hunt! I will be investigating the grounds bright and early Thursday morning to sniff out stuff hidden around the place – and I’ll be posting hints to help you find and photograph something happening at the fair. The contest goes from 3:30 – 5:00, and every correct answer gets a point. I can’t tell you what you’ll win yet, but trust me, it’s valued at over $150. I’ve had to hide it from people so it doesn’t disappear!
I can’t show you what’s up for whoever wins the Instagram Scavenger Hunt – but I can tell you it’s worth a lot more than this.
5. Giving out coupons:
It’s hard not to be patriotic when so many of our employees are veterans, and so many of our amazing customers come to us from Fort Gordon. So we’ve put together a special coupon for anyone with a military ID – and it’s hundreds of dollars off. See the folks at our Tent Sale for more details!
6. Telling everyone about our DriveBaby™ Contest:
It’s shocking to hear that there aren’t more people talking about our DriveBaby™ scholarship! It’s so easy to enter, and so simple to win – why wouldn’t you want to enter your little one? We are so excited to tell more people about this exciting opportunity – and it’s super exciting! (Can you tell we’re excited about it?)
7. Funnel Cake:
‘Nuff said. (Drools.)
8. Showing off our specialty wrapped and decaled vehicles:
The Chrysler Dodge Jeep Ram manager David Percival is a huge fan of community events, and he has not failed to bring us some very special products to show off at this one. You’ll have to come see us to find out what I’m talking about, but when we say glory and patriotism, we mean it!
9. Listening to the Signal Corps Band:
Because who has more practice knocking the Star Spangled Banner out of the park than a military band??
10. Fort Gordon’s Famous Firework Spectacle:
It’s infamous. It’s resilient. It’s persistent. And from what we hear, it’s Army Strong. We can’t wait to be in awe of Fort Gordon’s once-a-year everything-but-the-kitchen-sink blowout firework spectacular!
After a list of stuff like that, why in the world would you NOT be there? Drop in, take something off our hands, and enjoy everything Fort Gordon Morale Wellness and Recreation has been hard at work to provide!
Happy Birthday, America!!
Read more about our Community Involvement here!
This post was written by Milton Ruben Social Media Manager Heather Cortright. Photos and graphics provided by the same.
What You Didn’t Know about Donating Blood
It’s that time again – time for us to host Shepeard Community Blood Center‘s mobile blood donation truck on our pre-owned lot! In the spirit of giving, we thought you might like to expand your mind with a few facts about donating the gift of life:
1. Every two seconds, someone in the U.S. needs blood.
2. The blood type most often requested by hospitals is Type O (the universal blood type).
3. The average red blood transfusion is 3 pints.
4. Over 1.5 million Americans were diagnosed with cancer in 2013. One third of chemotherapy patients will require a blood transfusion during treatment.
5. One car accident victim could require as much as 100 pints of blood.
6. A single blood donation can save as many as three people.
[youtube https://www.youtube.com/watch?v=C21t91Fc-Yc]
7. Risk of accidents increases over the summer and during the holiday season, thus increasing the need for blood.
8. 4.5 million Americans would die each year without the assistance of a blood transfusion.
9. On average, the typical blood donation from start to finish takes about 45 minutes. (The actual blood-taking takes about 10 minutes.)
10. One pint of blood weighs about a pound. So every time you give blood, you lose a pound.
11. Human beings have four blood types – A, B, AB, and O. (Cows have over 800 blood types.)
[youtube https://www.youtube.com/watch?v=FQhc_FfO8H4]
12. President Reagan required a total of twelve pints of blood transfusion after the assassination attempt in 1981.
13. President Jimmy Carter gave multiple gallons of blood over his lifetime (type A negative).
14. Only 5% of the American population donates blood on a regular basis, despite over 37% being qualified.
15. One in seven people will need a blood transfusion at some point in their lives.
This summer, Shepeard’s Center has teamed up with Harry’s Saw Shop to put all donors in a drawing to win a riding lawn mower – a Husqvarna powered by Briggs & Stratton. They will be in our Pre-Owned lot on Wednesday, July 9 from 11am until 3:30pm – perfect to squeeze into your lunch hour!
So what do you have to lose? (Other than a pound.) Come see us at 3508 Washington Road in Augusta and save a life or three!
UPDATE: A great big thanks to all who came out to donate last summer! Now, we’re planning our Fall Blood Drive! This time, Shepeard Blood Community Center is giving away a $25 gift card to one of our donors! Come see us on the Pre-Owned lot and Save A Life or Three!
Read more about our Community Involvement here!
This post was written by Social Media Specialist Heather Cortright.
Free Yeti Cooler! #YetiGiveaway
Ready to really make your next fishing/camping/hunting trip one for the books? How bout gearing up with a high-tech cooler that keeps ice for literally days?
Our Chrysler Dodge Jeep Ram store is giving away THREE free Yeti Coolers! You’ll have to contact our store to find out about one contest, but the other two are all over Facebook!
Our Facebook Contest:
Just go to our Facebook page, find the post about the #YetiGiveaway to read about how to win!
OR, post a photo directly to our Facebook page of you and the car you bought from Milton Ruben CDJR and tag yourself – you’ll be entered to win!
This contest won’t last long!! The drawing will happen one week from today, on Monday, June 30th at 9am!
Remember to TAG yourself in the photo or you won’t be eligible!!
The #MWRIndependence14 Contest:
Come see us on July 1, 2, and 3rd in the big tent next to the stage on Barton Field, Fort Gordon during our Independence Day Tent Sale! Fill out a simple form and you’ll be entered to win this cooler, valued at around $300!
Check out other contests going on at Milton Ruben: DriveBaby Scholarship, MoparLove Photo Contest, Facebook Games.
Note: Entries will not be returned and may be included and not be limited to: television, internet, print,
and any use as deemed necessary by Milton Ruben with no expiration date. Also, entry
participants understand that no compensation (other than prizes earned) is to be offered. Winners are responsible for making arrangements to pick up the prize. Entry agrees to be photographed with the prize upon pick-up.
Milton Ruben Chevrolet’s 2014 Z28 Camaro
The 2014 Camaro Z/28 incorporates a full aerodynamics package designed to produce downforce at track speeds. At the front, a large splitter is connected to an underbody panel that reduces lift; the aerodynamics are further improved with fender flares over the front and rear wheels, along with rocker panels that assist in attaining aerodynamic stability. An aggressive rear spoiler and functional diffuser round out the aerodynamics package.
“What makes the Z/28 so addictive is it inspires confidence through every section on the track,” said Camaro Z/28 engineering manager Mark Stielow. “The incredible, balanced performance helps you carry much more speed through every corner: the brakes are so good you can adjust your braking points later and later; the grip and suspension damping allows you to carry more speed through the apex; and then the limited slip allows you to make the most of the LS7 as you power out of the corner.”
The impressive power produced by the LS7 in the 2014 Camaro Z/28 is distributed to the rear wheels via a limited-slip differential featuring a helical gear set, not traditional clutch packs.
The 2014 Camaro Z/28 rides on 19-inch forged aluminum wheels and tires that reduce unsprung weight by 42 pounds (19 kilograms) compared to the 20-inch wheels standard on the Camaro SS and ZL1. The smaller diameter wheels lower the car’s center of gravity by 33 millimeters — which contributes to improved handling. All four lightweight wheels are wrapped in 305/30ZR19 Pirelli PZero Trofeo R tires, marking the first production application of the ultra-high performance tires; GM believes the rubber to be the widest front tire on any production car.
To optimize the 2014 Camaro Z/28 for the track, Camaro engineers creatively removed mass from the vehicle, or what General Motors calls “an intensive lightweighting program”. The efforts resulted in a 100 pound (45 kilogram) decrease in curb weight compared to the naturally aspirated Camaro SS and 300 pounds (136 kilograms) when compared to the supercharged Camaro ZL1.
“We looked at every subsystem for opportunities to save weight,” said Oppenheiser. “Our goal was to get rid of everything that didn’t make the car faster, and keep only what was required by law.”
“We used the very best components in the industry to deliver uncompromised performance, lap after lap,” said Mark Stielow, Camaro Z/28 engineering manager. Over 200 changes were made to improve the Z/28′s track performance; these enhancements allow the Z/28 to achieve 1.05 g in cornering. According to Mr. Stielow, all other things being equal, increasing maximum grip from 1 to 1.05 g can cut up to four seconds per lap.
Seating was also optimized for a lighter vehicle – but you’d never know it from the sport suede seats, reminiscent of racing harnesses on the track. Rear seats were redesigned to save pounds as well.
The interior of the Z28 was optimized to be as light as possible – including optional air condition and radio. This particular vehicle has both. Other features include the flat bottom steering wheel found in the ZL1.
The Camaro Z/28 comes exclusively with the Tremec TR6060 manual transmission. The six-speed gearbox features close-ratio gearing and 3.91:1 final drive ratio, both optimized for the power characteristics of the LS7 V8.
The new design enables the driver to apply more power and get through corners faster by continuously adjusting the torque bias to maximize available traction. The differential works in conjunction with Chevrolet’s proprietary Performance Traction Management system (PTMS). The system allows drivers to adjust the level of throttle and brake intervention to match their capability and driving environment.
Unlike competitor’s racing technology, the Z28 includes cooling systems necessary for track racing.
The 2014 Z28 is the most powerful Camaro yet – topping the charts with over 500 horsepower through a lighter, naturally aspirated LS7 7.0 liter V8.
Since 1967, Chevrolet has been experimenting with weight and power in large engines within the Camaro line.
Unlike our competitors, we are not marking up our Z28. We WANT to sell this car! Come in or call us if you have any questions at Milton Ruben Chevrolet, 3514 Washington Rd, Augusta, GA 30907. (706) 868-0588.
If you’re not convinced you need to check out this vehicle, maybe a little listen will change your mind:
[youtube https://www.youtube.com/watch?v=AwNgPSbF2po&w=560&h=315]
See our entire stock of Camaros in our online inventory!
Photos by Social Media Specialist Heather Cortright, information provided by GM Authority.
My #MoparLove Story: Falling for Irene
It’s not hard to put yourself in my flip-flops on that sticky, mid-summer afternoon in downtown Columbia, SC. If I had been interested in this blind date, I might have worried about the sweat soaking each limb, but instead, I shot a text to this mystery guy that I was standing in front of Pawley’s Front Porch as agreed, and tipped my head back to soak in a few angry rays of Vitamin D. I tried to recall what photos I had seen of this guy to my mind – tall-ish, buzz cut, goofy grin, giant trophy with a gilded muscle car on top. Oh yea, and an obnoxiously bright orange, black striped hunk of metal behind him. Or at least that’s what I thought of Irene at the time.
But I didn’t know her yet.
I didn’t used to be much of a car person. I didn’t used to be a big fan of Army Officers either, until I met Matt. I had no idea that evening in July of 2012 would change so much when a 2011 SRT8 header orange Challenger revved it’s engine at the light in front of the restaurant. I didn’t know that purr of eight powerful cylinders would soon release butterflies into my stomach every time I heard it. What I thought at the time, actually, was “Great. Two hours with a guy who is going to be way more into his car than me.” And a little bit “Man that engine sounds nice…”
Matt, Irene, and myself at the Atlanta Motor Speedway for the Corvettes Against Breast Cancer benefit in October 2012.
I know now that the hours that would follow was a lot of self-control on Matt’s part – NOT talking about his car, belovedly dubbed “Irene” after a hurricane (a story for another time), or Michigan football (I’m still getting over that one), two of his favorite subjects. But it was for the best. Instead of forcing Irene on me, Matt allowed me to find her qualities all by myself.
Self portrait on the Dragon’s Tail in TN. August 2012.
My first ride in Irene was on our fourth date, barrelling down I-20 with a rainbow of other mopars – his car club. They teasingly attempted to make the Dodge-loyal Michigander blush without running me off over the radio, then unleashed the 8-year-old on me to test out my own “cool factor.” Matt showed off his control of the manual transmission, and I lost my phone charger to the deep dark depths beneath the passenger sport seat. (Irene’s rite of passage for me, perhaps?)
Just a few of the mopars in one of our car clubs after some detailing. Matt’s pretty proud of this pic. July 2013.
Over the months that passed, through hours testing the limits of motion sickness on the Dragon’s Tail, experiencing the force of 120mph on Atlanta’s Motor Speedway at the Corvettes Against Breast Cancer benefit, seeing the family-like affection the car clubs had for Matt, and witnessing his face light up behind the wheel after a 90-hour work week, I found myself becoming fond of both of them.
Now, people ask me on occasion if it bothers me, how “into cars” Matt is, that he named his vehicle, how much time and money he spends on it. You really want to know? Not at all.
Matt and I in front of the 2013 SRT TA Viper Matt got to drive at one of our SRT events. Irene has given us a lot of pretty amazing opportunities for stuff like this. March 2014.
Irene helped me understand the automotive industry a little better; she brought me to this job; she afforded us an opportunity to meet great people and make life-long friends; she gives Matt a sense of pride and a safe haven from the stresses of his job; and, selfishly, she gifts me with uninterrupted quality time on the road with my very busy military man. I’m glad Irene is such a huge part of our lives – and that she always will be. We wouldn’t be where we are today without her.
Do I think it’s a little weird that I’ve adopted this affectionate obsession with calling a car by a feminine pronoun? Absolutely. But that’s growing on me too.
Matt, Irene, and myself at the Fort Gordon Springfest BOSS Carshow, where we won two trophies – one for club participation, and one for Irene’s sweet carpets I got for Matt on his 27th birthday.
That’s my #moparlove story – What’s yours? Share it with us!
Introducing, Heather Cortright, our new Social Media Specialist. Heather graduated from the University of South Carolina in 2011 with a degree in Visual Communications. After a few years working as a photojournalist with the US Army, and a period of time at a non-profit school in Columbia, Heather came to us a photographer, transitioning into our social media position last month. In her free time, Heather volunteers on Fort Gordon and enjoys photographing road trips she takes with her boyfriend and his SRT Challenger. Welcome, Heather!
What People are Saying About Milton Ruben Superstore
The following quotes were taken directly from the Milton Ruben Superstore in Augusta, GA’s page on cars.com. See them here.
“I felt that the service personnel, Danielle Furtado, actually listened to me and wanted to make my experience hassle free. She was able to make a connection with her customers and was knowledgeable about the cars.” – by Kelli from Martinez, GA |
“greeted promptly and courteously, found leaks in 2 tires, replaced them, and found that road hazard insurance covered the cost (which I wouldn’t have known otherwise). Great folks.” – by Shelby from Augusta GA |
“Had great experience, are salesman Britain Hayes didn’t treat us like we were commission but as people looking for information on cars.” – by Augusta ga from augusta ga |
“Mike Shrank did a great job setting up my appt and getting me through service in a very timely manner.” – by Melanie from Auguta, gA |
“I did not have an appointment – however I was welcomed – shown to a very comfortable waiting room – and never felt forgotten – a very pleasant experience.” – by Melvin from Martinez, ga |
“When I drove in, I was met by courteous people, car taken care of, and drove out very satisfied. Thank you!” – by Sheryl from Augusta, ga. |
“The fact that I was stranded in Augusta and experiencing serious car issues upon arrival – Danielle Furtado took good care of me and my car!” – by Kimberly from Augusta, GA |
“Loved that I called that morning and scheduled my oil change for that afternoon. In and out in under an hour!” – by Sonia from Augusta, GA |
“Kim was very knowledgeable and made the experience the best I have ever had. This is my 3rd Toyota but first purchase at this dealership. Kim was outstanding and finance got me in and out quickly.” – by Jonathon from Augusta, GA |
“Went in to buy used car for 19 year old son, and needed a certain payment level. After working up the used car price, was informed we could actually get a brand new one for less, and be at our monthly payment price. Awesome.” – by TJMIDS from Augusta, GA |
A great big thank-you to all of our Milton Ruben Superstore customers – you guys are wonderful! Thanks for taking the time to review us!
To keep up to date on what’s going on at Milton Ruben, follow us on Facebook, Twitter, Youtube, Instagram, and LinkedIn!
How to Win our DriveBaby™ Contest
Milton Ruben loves nothing more than giving away stuff to our wonderful CSRA community! If you haven’t yet heard about our DriveBaby™ Contest, you are missing out! This $1000 scholarship opportunity is based out of our search for a precious, innocent face to represent our Superstore in commercials, photos, and other media materials. The contest has been running for a couple months now, and we’ve already had several beautiful babies compete – and win! So how can you not only join the effort, but up your ante to win?
Kylee, our March DriveBaby™ Photo Contest Winner!
1. Enter Early -This is not one of those situations where you swoop in at the last minute and attack with a final bid of three cents, stealing that collector’s lunch box from some poor soul on e-Bay with zero remorse. This is one of those annoying situations where that pesty early bird packs some earthy protein goodness…. or a scholarship and a RC toy Corvette Stingray. The longer your child’s picture is on our app, the more opportunity people have to see his or her precious face, and choose them to be our DriveBaby™!
2. Share Your Story – Put some oomph! behind that precious face by personalizing it! Remember that a lot of people who are going to see this photo know absolutely nothing about your kid – but if you tell them something infinitely cute about them (ex: “Her best friend in the whole world is her daddy!”) you might sway them to the power of those puppy dog eyes. Especially if it ties in to the photo! (If you want to put even more fluffy backstory, send me your kid’s story and why they should win at socialmedia@miltonruben.com. I’ll share the photo and the story!*)
Maya, our April DriveBaby™ Photo Contest First Place Winner!
3. Share the Link to the DriveBaby™ Contest App – You have supportive friends, family, and acquaintances you haven’t spoken to in four years, right? They would love to support the widespread adorableness of your kid, right? Well, if you never tell them how to support the widespread adorableness of your kid, it’s going to be tough to tug and their heartstrings isn’t it? Share the app and direct them to “like” the photo of your kid – consider it their investment in your child’s education! (Can a click be a tax write-off?)
4. Comment & Like Our DriveBaby™ Contest Posts – The voodoo of the Facebook News Feed is a lot like high school; The more someone is talking about something, the more it’s going to come up, and the more people will see it, and start talking about it again. It’s a vicious cycle, but it’s going to get that photo of your pride and joy more eye traffic – which means more likes!
Our May DriveBaby™ Photo Contest winners
5. Keep trying! – You can keep entering every month until you win the Grand Prize! What’s the worst that could happen? You end up getting enough Toys-R-Us gift cards to cover the entire Christmas shopping fandango?
Who’s child will be the next DriveBaby™? It could be yours!
There you have it! Just a few ways you can improve your chances to make your kid a CSRA star! For more information (and the fine print), see our Facebook Contest App at http://bit.ly/DriveBabyContest.
[youtube https://www.youtube.com/watch?v=NDk5MTxSceE]
And, of course, have your kid practice our famous phrase, “Drive Baby Dot Com – Click Click!”
*Story must be sent at least 7 days before the end of the contest for that month.
This post was written by Milton Ruben Social Media Specialist, Heather Cortright.
Milton Ruben Chevrolet Reviews & Testimonials
Here are just a few testimonials for our Chevy Sales Team from the month of May:
“Absolutely wonderful! John Nash’s professionalism, attention to detail, and product knowledge made the diffenrece. Will definitely recommend him to any other potential truck buyers!” – Robert Bazemore, Silverado 1500 –
“I enjoyed the time I spent with Mark. He is very knowledgeable about the products. I also felt no pressure which is great!” – Daniel Patterson, Spark –
“Michael and Chris were a pleasure to work with and I will be purchasing my cars from Milton Ruben from now on.” – Scott Rhodes, Silverado 1500 –
“Salesman [Bryant Couch] was very attentive and cooperative with our requests. Also very willing to answer any and all questions/concerns. appreciate their diligence.” – James Chohonis, Silverado 1500 –
“I enjoyed buying my first new car from Milton Ruben. Ben Ivey was very friendly and made the process very easy.” – Paige Ingram, Sonic –
“Exceptional service!” – Derek Griffin, Silverado 1500 –
“I had a great experience here at Milton Ruben Chevrolet. No pressure to buy and they work really hard to get me the most bang for my buck. Very pleased.” – Kenneth Evans, Silverado 1500 –
“Your Sales Manager Dwayne [Kanoyton] and Salesman Mark [Wilson] are the BEST. We were treated with respect and given every opportunity to ask questions. All were answered. They were very helpful.” – Charles Curry, Impala –
“Extremely courteous, helpful and willing to go to the extreme to answer any concern. An up and coming superstar! He’s a 10 out of 10!” – Bonnie Rae Fair, on Brandon Wind, Silverado 1500 –
“Service was great! Ben [Ivey] was outstanding! Thank you!” – Harry Greene, Jr., MSG (Army Retired), Spark –
We have such wonderful customers! Thanks to all of you for the raving reviews!
The #MoparLove Photo Contest
Here at Milton Ruben, we love cars. We love perusing what’s new in the automotive industry. We love gushing about the options on our vehicles. We even love enjoying the testy Augusta, GA weather out on our lot. But what truly makes us tick – what makes us get out of bed in the mornings, what really motivates us more than a cup of joe could ever dream to do – is our customers. You are our pride and joy, and nothing makes us happier than making you happy – except maybe hearing about how much you love your car! Read the rest of this entry »
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