For us Southerners, the “nip” in the air at 62 degrees is about as wintery as we like it. We prefer plastic snow flakes over the frozen H20 variety, and have no problem with our Christmas lights not getting covered in drifts of white blankets. Quite frankly, that stuff makes it difficult to drive to football games, not to mention cause bread and milk to go missing for days at a time. We are just not equipped for what the rest of our great nation defines as “winter.”
We are, however, very well prepared for the cheer when we don’t have to deal with all of that icy freezing temperature nonsense. ‘Tis the season of giving, and with our Christmas trees up and glowing, our charity drives in full swing, and end of the year sales posters plastering our windows, nothing brightens up our day like hosting a good gift-giving operation!
Every year, we have a collection of customers who give the best gift you can give – a new ride! This year, it started a little early, with a pre-Thanksgiving Christmas gift to High School Senior Joey Thornton.
Joey’s parents hunted through our pre-owned lot for the perfect truck to gift to their son with Internet Sales Representative Larry Shuler. Considering Joey’s plans to attend Georgia Tech next fall, they wanted to ensure the vehicle was in good shape, and would safely transport their second eldest back and forth to school. When Larry showed them the 2004 Ford Explorer Adrenaline with hard bed cover and only 44,000 miles, they knew they’d found it. Thus began the elaborate plan to surprise Joey with his first vehicle – and the whole family showed up to see his face! Financed with the help of Grandma and Grandpa Thornton, we detailed the truck, equipped it with some new tires, assessed the trade-in, and placed the perfect giant bow on the hood.
It was difficult for the family to hide behind our tinted windows and watch Joey arrive with his girlfriend and father in the trade-in, bubbling with excitement, cam corder charged and held at the ready. We watched through the window as Joey’s dad gestured at the truck, parked front and center, golden blow catching a soft breeze.
Joey assessed the vehicle, and family burst through the doors. Surprise and confusion clouded the 18-year-old’s face as he took in his mom, younger sisters, older brother, Milton Ruben employees, cameras, and keys extended toward him.
Realization dawned with a “what?!” as the keys were placed into his palm.
With a dozen sales representatives, finance managers, and sales managers looking on, smiling with joy, Joey climbed into his new truck, Internet Sales Representative Larry Shuler pointing out features here and there.
Employees slowly dispersed to tend to their jobs, a little brighter at seeing a family so happy, as the Thorntons gathered for a photo-op, discussing celebratory dinner plans.
Nothing makes us happier than making our customers happy – especially in this time of year. We would love to make your gifting experience special, so allow us to help! Our certified Sales Teams will make sure you choose the perfect car for your loved one, and will go above and beyond to ensure the gift is delivered for supreme reaction that you and your loved ones will remember for years to come.
Call us at 706-868-0588 to start your gifting process, or check out our online inventory and chat with a certified sales person at www.drivebaby.com.
Happy Holidays!
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This post, including photos, was created by Milton Ruben Social Media Specialist Heather Cortright.
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