Growing up in the South and being mostly surrounded by military, you get used to a joke or five thousand about the Texas Ranger himself.  Karate-blessed and born of testosterone’s greatest fury, Chuck Norris lines (according to many) never get old.

But here at Milton Ruben Chrysler Dodge Jeep RAM, we think Chuck Norris, along with Bruce Lee, and Bear Grylls may be close to meeting their match.  In fact, we’ve been doing some experiments, and we believe these rough-around-the-edges TV hero one-liners may have become interchangeable with the ultimate feat of epic power –

The 2015 SRT Hellcat.

Allow us to demonstrate:

2015 SRT Hellcat Memes

 

 

2015 SRT Hellcat Memes

2015 SRT Hellcat Memes

 

 

With 707 horsepower forcing its way out of a supercharged 6.2-liter V8 engine, the 2015 SRT Hellcat is the most powerful muscle car ever.

 

2015 SRT Hellcat Memes

 

Topping out at a 10.4 second quarter-mile, the 2015 SRT Hellcat is the fastest muscle car ever.

 

2015 Dodge Challenger SRT Supercharged

 

 

And with the SRT driving modes, and a number of other driver-selectable settings, the 2015 Dodge Challenger Hellcat offers more than 125 customizable configurations.

 

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But you already know all of this and more about this phenomenon of a vehicle.  If you’re anything like us, you dream about this fantastic roar of an engine every night.

 

 

We don’t really need to make a case with you do we?  No, we didn’t think so.  The SRT Hellcat makes the case all by itself.

 

What we will tell you is that Dodge / SRT is only making a few of these beautiful, entrancing, symbols of American power. We will tell you that we expect our first 2015 Dodge Challenger SRT Hellcat in the Dec ’14 – Jan’15 time range.  We will tell you that another will follow shortly thereafter.  And we will tell you the days aren’t going by fast enough for us either – we can’t wait to lay our eyes on this beast of American muscle!

2015 SRT Hellcat Memes

 

Do you have an idea for a SRT Hellcat meme? Send it to us! You may win some Mopar gear for sharing!

 

To stay updated on the status of our SRT Hellcat, follow us on Facebook, Twitter, Instagram, Google, and LinkedIn!

 

Photos provided by Drive SRT.  Post and memes created by Milton Ruben Social Media Specialist Heather Cortright.

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We knew we’d be getting one of the first 2015 Corvette Stingrays in the region.  We knew it would be fairly impressive.  We prepared, studied up on the modern updates to the classic muscle.  When we got notice from Chevrolet that our 2015 Corvette Stingrays had shipped, we cleared the show room in anticipation.

We thought we were ready.

 

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But friends, there’s no way we could have prepared for the immaculate beauty and power of even one 2015 Chevrolet Corvette Stingray Z51.  No disrespect to the classic dream car of the 1960’s – this is a whole new generation of vehicle.  And with this kind of advanced, almost Bourne-esque technology, with the body style that reminds us of the supercars you could only fantasize about, and the power that melts the hearts of millions – this ain’t your grandpa’s muscle car.  I mean just LOOK at it!

Oh excuse me, am I drooling??

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The 2015 Corvette comes in a multitude of options.  Of course you have the coupe, as well as the convertible for those who want to feel the impact of almost 460 horsepower on their face.  From there, it extends to the 1LT, 2LT, 3LT, and those trims also come with the option of the Z51 Performance Package.

Both Corvettes in our showroom are 2015 Corvette Stingray 3LTs with a Z51 Performance Package.

 

With varying color seat options, each Stingray is equipped with 8-way power leather seats, keyless access with push-button start, power tilt and telescoping steering column, two 8-inch HD color displays, and the 9-speaker Bose audio system with a minimum 3-month trial subscription to SiriusXM Satellite Radio.

With varying color seat options, each Stingray is equipped with 8-way power leather seats, keyless access with push-button start, power tilt and telescoping steering column, two 8-inch HD color displays, and the 9-speaker Bose audio system with a minimum 3-month trial subscription to SiriusXM Satellite Radio.

 

An upgrade from 1LT to 2LT or 3LT will give you heated seats, lumbar support, seat emblems, Bose' premium audio system, memory seats, and extended trial period of XM radio, and so much more.

An upgrade from 1LT to 2LT or 3LT will give you heated seats, lumbar support, seat emblems, Bose’ premium audio system, memory seats, and extended trial period of XM radio, and so much more.

 

The 3LT Z51 sports a custom Napa leather wrapped interior, with Corvette emblems in the seats.  This particular vehicle was chosen with Grand Touring seats, but Performance Sports Seats are also available.

The 3LT Z51 sports a custom Napa leather wrapped interior, with Corvette emblems in the seats. This particular vehicle was chosen with Grand Touring seats, but Performance Sports Seats are also available.

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Optional in all other trims, the Z51 3LT's steering wheel is wrapped in leather.

Optional in all other trims, the Z51 3LT’s steering wheel is wrapped in leather.

 

Heated and ventilated seats, navigation, and HD screens in driver display as well as the digital information system take the 3LT a step above.

Heated and ventilated seats, navigation, and HD screens in driver display as well as the digital information system take the 3LT a step above.

 

The new 2015 Stingray offers a performance data and video recorder to keep memories - or spy on the valet.

The new 2015 Stingray offers a performance data and video recorder to keep memories – or spy on the valet.

 

The gray Corvette (custom-built by a customer) is a 7-speed manual. The Velocity Yellow (currently looking for a home) Corvette is an 8-speed Paddle Shift Automatic Transmission. Both have Performance Gear Ratios.

The gray Corvette (custom-built by a customer) is a 7-speed manual. The Velocity Yellow (currently looking for a home) Corvette is an 8-speed Paddle Shift Automatic Transmission. Both have Performance Gear Ratios.

 

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Active Fuel Management deactivates four of the eight cyclinders when you don’t need that extra punch of power to improve fuel economy to an average of 29 mph highway.

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The direct injection acts as a key performance technology facet, delivering fuel to achieve maximum thermal and combustion efficiency, and increasing torque, power, and fuel efficiency. Without, of course, compromising it’s 0-60 in 3.8 seconds capacity, nor it’s roaring 460 horsepower.

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Air flow is a high priority in the Stingray this year, even in the Brembo brakes. Air flows through the front grill to the wheel wells to assist in cooling the brakes and enhancing performance and longevity.

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Exclusive to the Corvette Stingray brand, Michelin Pilot Super Sport Zero Pressure tires optimize ride, grip, and handling.

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Our Velocity Yellow Z51 also sports color-matched calipers.

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Electronic Limited-Slip Differential promotes improved stability and responsiveness.

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A hood air extractor allows flow of air through the front grill and over the radiator for optimal air flow, reducing front-end lift, increasing downforce, and improving handling at high speeds.

A hood air extractor allows flow of air through the front grill and over the radiator for optimal air flow, reducing front-end lift, increasing downforce, and improving handling at high speeds.

 

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LED lamps cast light into a reverse reflector to illuminate evenly and clearly on the taillamps. A third brake light sits on the rear spoiler for prime effective warning.

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Technology masters both high and low beams with Bi-Xenon HID lamps on the head lights.

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The 2015 Stingray is 100 pounds lighter than its predecessor.

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Magnetic Ride Control is a real-time damping system that “reads” the road every millisecond and re-adjusts in under 15 milliseconds, making it the fastest acting suspension in the world.

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The Z51 coupe is sold in the “Pacific” style – with aggressive racing build.

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The “Pacific” coupe design includes a distinctively sharp rear spoiler.

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Multiple driver modes lets you slip from the safety of “weather” to the ferocious power of “track” with the turn of a wheel.

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We may have already given one of these beauties a caring home, but the other is patiently awaiting for someone who truly loves to drive to take her home.  Visit or call Milton Ruben Chevrolet to learn more.

 

To keep updated on gems like the 2015 Stingray Z51, follow us on FacebookTwitterInstagramGoogle, and Pinterest!

This post and photos by Milton Ruben Social Media Specialist Heather Cortright. 

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Has anybody else been battling with this consistent love-hate / why-am-I-wasting-my-time-on-this-trash guilty-pleasure of quizzes on buzzfeed?  Between finding out which Disney Prince you’re destined to marry and what kind of Vampire would drink your blood rather than your celebrity doppelgänger who makes fun of your street to first pet ratio-ed Rapper Name, there are the classics.  Like the personality test.  And go figure – according to the author, who I’m sure is a clinical psychologist with all sorts of legitimate certifications, degrees, doctorates, and a highly impressive Rapper Name street cred, I’m Type A Personality – the organized planner.  Who shows up on time, is reliable, a leader, generally accomplished, focused, ambitious, and has a pretty elaborate idea of what the perfect car is.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

It might be true.  We may all be doomed to hours and hours of weathering the elements in search of the perfect vehicle – yes to those tires, no to that body style, etc.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

We had customer that needed his FJ Cruiser decked out and ready for some off-road action. When we were done with it, it looked so nice, we decided to modify one of our own.  (Photo on left provided by Milton Ruben Photographer Kris Olsen.)

 

Or we might just shop at Milton Ruben.  And we just might take those tires and put them on this body style.

Ah, the miracles that can occur at the hands of a certified technician!

 

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Meet Certified Toyota Technician Jimmy Berry, who took on the task of lifting and “shoeing” an FJ Cruiser for our lot.

 

With great pride in the capabilities of our highly trained team, we present a visual representation of a 2014 Toyota FJ Cruiser, transforming to an off-roading beast of a butterfly.

STEP ONE
After removing the manufacturer tires that came on the FJ Cruiser from Toyota, Jimmy disassembles steering components to gain access to the shocks.  Jimmy must remove the shocks, install a lift kit, and replace the shocks.

 

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Service Director Kevin Woodard dropped in to check on Jimmy’s progress. He inspected the installation of the spacers on the lift to ensure that the complicated inner-workings of the FJ’s suspension were secure.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Lifting a vehicle is a multi-phased process, beginning with removing the tires and rims, and then taking off the shocks (it looks like a spring), and placing a spacer between the shocks and the suspension to literally “lift” the body of the vehicle up from the tires.

 

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Here, Jerry disassembles the steering component to gain access to remove the shock.

 

STEP TWO
Put on the tires.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Each of these tires, built on a 18″ aluminum rim, weighs roughly 45 pounds. “I’m not going to the gym tonight,” Jimmy said while heaving the tire up onto the wheel.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Jerry places lugnuts that will secure the wheel onto the wheel hub.  If lugnuts are not properly tightened, the wheel could shake as they rotate, damaging the interior of the wheel well.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Using an impact wrench to tighten lugnuts onto wheel hub, Jimmy is careful to tighten to torque specifications.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

 

STEP THREE
Re-calibrate microchips in each of the tires, as well as on the motherboard in the dashboard of the vehicle so they communicate properly.  If this step gets skipped, the computer on the car will always read that the vehicle has improperly inflated tires.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Jimmy uses an Electronic Calibration Tool, to re-calibrate the TPMS – Tire Pressure Monitoring System.  The ECT basically activates the sensors in the tire, which will then send a signal to the ECT with the necessary numbers for the tires.  Jimmy will take that information and transfer it to the TPMS on the vehicle.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Jimmy ensures that the TPMS has properly re-calibrated the motherboard in the dash of the vehicle. This way, the tire pressure monitoring system will only flash a notification on the dash when the tires are no longer properly inflated.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

A dangerous mistake some people may make is to forget the spare.  Jimmy was sure to include the spare in his initial calibration, as well as his double check of each tire’s pressure.

 

STEP FOUR
Step back and enjoy the view.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

Photo by Heather Cortright. Milton Ruben Toyota. Augusta, GA. September 2014.

To keep meeting your mechanic, taking a peek behind the wrench, and stay in the loop on new cars to customize into your very own, follow us on Facebook, Twitter, Instagram, Google, and Pinterest!

Photos by Heather Cortright, Milton Ruben Social Media Specialist.

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When I was in college, I drove that stereotypical “first car.”  It was a hand-me-down from my sister, who had gotten it after my dad upgraded to a new model.  The headliner was torn so badly it was wrapped in a re-fashioned fabric book sock so the foam wouldn’t rain down into the eyes of the driver at random.  The A/C only worked between 35 and 60 mph, and even then it was 78 degrees or bust.  The radio dial took up residence in a cup holder since no variety of glue could hold it in place anymore.  It took fourteen years of faithful service to my family before it finally died on me in my junior year of college. In the middle of the night.  While I was driving it.  Through the backwoods of West Columbia, SC.  Twenty years old, female, unaccompanied and clueless about cars at the time, I found myself being told by a private shop technician that it would cost nearly a grand to fix my car.  I learned 48 hours later in the parking lot of Walmart trying to coax “Big Red” to start that I had been swindled quite badly.  It was that moment that it dawned on me – I needed to learn more about cars.  Particularly their regular maintenance and mechanics.  After all, $1000 was a lot of Easy Mac.

Here at Milton Ruben, our service departments do their best to keep our customers updated and informed, answering any questions you may have about repairs to avoid the above situation from happening.  But it has occurred to us that some questions could be easily answered at any hour of the day with a nice, informative video.  And you guys have always been the best source for what we should focus on – so we turn to you to learn what you want to know about basic maintenance and mechanics of your car.  Maintenance How-To Videos

Who knows – if it’s a good suggestion on how we can teach you to keep up the upkeep of your vehicle, we might even throw out a gift or two.

So, tell us, what question do you have about vehicle maintenance that we could focus on in our upcoming videos?

Feel free to comment, private message, or e-mail socialmedia@miltonruben.com with your feedback!

Check up on if we’ve answered your question by following us on Facebook, Twitter, Instagram, Google, and Pinterest!

This post and graphics were created by Milton Ruben Social Media Specialist Heather Cortright.

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Being a part of the Augusta community has always been an honor and a privilege – especially when we get opportunities to support great benefits like the Walton Foundation for Independence Phil S. Harison Memorial Golf Classic!

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Held at West Lake Country Club, this prestigious event is a fundraiser to support the Walton Foundation, a charity to “inspire philanthropy to support programs and services that create an inclusive lifestyle for people with disabilities in our community to live, work and play.” Supporting both the young and elderly, the foundation raises awareness for residential opportunities like Harison Heights, a supported living facility that helps provide independence to those with disabilities.  The community also offers a day program to get those with disabilities to participate in Adaptive Recreational Activities, including bowling.

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Milton Ruben Superstore is excited to have the opportunity to sponsor Hole #3 during the tournament on Monday, September 15 – and we invite you to join other CSRA community members in supporting this wonderful organization!  We hear lunch and dinner will also be provided in addition to hours of relaxing tee time!

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From the Walton Foundation for Independence:

“The annual Walton Foundation Golf Classic is an Augusta tradition in the fall of the year. Named after Phil S. Harison, Chairman of the Walton Foundation Board (1998-2007), the annual tournament pairs golfers from all over the community who come together to support the Walton Foundation’s mission. Up to 35 teams enjoy a day of unprecedented golf at beautiful West Lake Country Club, lunch and an Awards Banquet at the end of the day. In addition to fun on the course and a goody bag filled with gifts, every golfer receives a choice of Footjoy products including top of the line golf shoes. Winners receive beautiful gifts of crystal etched with the name of the tournament, date and place. Opportunities abound for sponsorships, in kind donations and ways to help underwrite the cost of the tournament. Hole sponsors are encouraged to set up on their holes for a day of fun, sharing business information and treats with the players.”

To register:

For registration and sponsorship information, contact:

(706) 826-5809
alices@waltonfoundation.net

To keep up on other events happening in the community, like us on Facebook, and follow us on Twitter!

This post was written by Milton Ruben Superstore Social Media Specialist Heather Cortright.  Information and photos provided by www.waltonfoundation.net and West Lake Country Club. 

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Back in the day, when it was time to buy a vehicle, you had two choices: Pay the price for security of knowing everything that has happened to your car as its first owner, or save money and take a risk on a vehicle that may or may not “have a history.”

But what if there was an option that gave you the greenest grass on both sides of the automotive fence?

Ladies and gentlemen, the Chrysler Certified vehicle – a pre-owned price for a reliable car without the shady past.

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But what exactly makes a pre-owned vehicle “certified?”

For Chrysler, Dodge, Jeep, and Ram products, the Certified Program has a pretty high bar.

“We won’t accept a vehicle into the Certified Program unless it’s in the best condition possible,” says Chrysler, Inc. Certified Pre-Owned Sales Manager Scott Turnbull.  “There aren’t any doubts about these cars – we make sure of it.”

And we do that by having our certified technicians inspect every aspect of a recent model vehicle before we put it out on our line. They have to be thorough, and careful, because that vehicle also comes with a warranty.  If there’s anything out of place, the vehicle won’t be approved to wear that “Certified Pre-Owned” flag in its window.

The Chrysler Certified Pre-Owned Program offers you benefits such as:

  • Thorough 125-point vehicle inspection by Chrysler certified or authorized technicians.
  • 7-Year/100,000-Mile Powertrain Limited Warranty and 3-Month/3,000-Mile Maximum Care Warranty, measured from original vehicle in-service date
  • 24-Hour Towing and Roadside Assistance

There aren’t many better ways to shop on the pre-owned side of the fence, when you have a manufacturer guarantee.  It certainly beats sketchy meetings in grocery store parking lots with the faceless folks you met on ChadsAutoIndex.com, doesn’t it?

Stay up-to-date on more ways to save with security by liking us on Facebook and following us on Twitter.

 

Photos and post written by Milton Ruben Social Media Specialist Heather Cortright.

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Back in the day, when it was time to buy a vehicle, you had two choices: Pay the price for security of knowing everything that has happened to your car as its first owner, or save money and take a risk on a vehicle that may or may not “have a history.”

But what if there was an option that gave you the greenest grass on both sides of the automotive fence?

Ladies and gentlemen, the Chevrolet Certified vehicle – a pre-owned price for a reliable car without the shady past.

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But what exactly makes a pre-owned vehicle “certified?”

For Chevrolet products, only the best of the best in better condition will do.  And then we throw a few extras like OnStar and XM Radio on top – just because we can.

“It’s like buying new for a used price,” says Chevy Certified Sales Manager Mark Wilson. “It’s really that simple.  It’s security, and its guaranteed.”

We secure that guarantee by having our certified technicians inspect every aspect of a recent model vehicle before we put it out on our line. They have to be thorough, and careful, because that vehicle also comes with a warranty.  If there’s anything out of place, the vehicle won’t be approved to wear that “Certified Pre-Owned” flag in its window.

The Chevrolet Certified Pre-Owned Program offers you benefits such as:

  • Thorough 172-point vehicle inspection by Chevrolet certified or authorized technicians.
  • 24 Hour Roadside Assistance, 7 days a week.
  • 2 Year / 24,000 Mile Standard CPO Maintenance plan, 5 year / 100,000 mile Powertrain Limited Warranty from the original in-service date and a 12 month / 12,000 mile GMC bumper to bumper limited warranty with no deductible. Also backed by a 3 day / 150 mile Satisfaction Guarantee.
  • Roadside Assistance and Courtesy Transportation for the period of 5 years / 100,000 miles which ever comes first, from the original in-service date.
  • All XM – equipped GMC Certified Used Vehicles come with three trial months of “XM Everything.”
  • All digitally equipped GMC Certified Used Vehicles are eligible for 3 trial months of OnStar Directions & Connections® including OnStar Turn-by-Turn Navigation.

There aren’t many better ways to shop on the pre-owned side of the fence, when you have a manufacturer guarantee.  It certainly beats sketchy meetings in grocery store parking lots with the faceless folks you met on ChadsAutoIndex.com, doesn’t it?

 

Stay up-to-date on more ways to save with security by liking us on Facebook and following us on Twitter.

 

Photos and post written by Milton Ruben Social Media Specialist Heather Cortright.

 

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Milton Ruben Superstore has a lot to offer that a most automotive dealerships don’t.  Certified technicians, authentic manufacturer parts, variety, competitive pricing, and – of course – the ability to do a major portion of your shopping online.

Ahhh, ain’t technology grand? You can call us and be connected to an Internet Sales Consultant, peruse our online inventory with our certified sales staff, have all of your questions answered, and narrow down the multitude of options we have available – all from your couch, in your pjs, with no need to feel ashamed of the empty bags of junk food on your coffee table.

We’ve even had customers travel as far as Tennessee, Florida, or Arkansas to work with our informed team.  We’ve delivered vehicles as far as Texas and Canada, thanks to our friendly and helpful Internet Sales Team.

Let’s introduce ourselves, shall we?

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Patricia Dupeire, from North Augusta, SC, has been with us for two years.

 “Patricia was very helpful, informative, humorous, and courteous, as was the entire staff my daughter and I dealt with. So far, I am loving my new car, and would highly recommend this dealership for your next car purchase. Best experience I’ve had purchasing a new car!” – Rebecca Crosby –

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Dennis Giles, from Augusta, GA, has been with us for seven years.

“Dennis is a great sales person. Knows his business and cars. Tries to get you the car you want at the right price.” – Lula Froelich –

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Britain Hayes, from Atlanta, GA, has been with Milton Ruben for almost three years.

“Great customer service, worked with me for days to make sure everything was taken care of on my car.” – Edward Warwick –

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Don Heathman, from Minnesota, has been with us for three years.

“Mr. Don Heathman is awesome, he has helped me purchase not one but two cars from Toyota and helped me at my difficult time after hte fire ofm y first car.  I will recommend him to anyone! He deserves an award for his great work!” – Laquita H. –

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Ray Lockamy, from Hepzibah, has been working for Milton Ruben for over seven years.

 “Ray Lockamy was very professional, knowledgeable, and helpful during our car buying process. I would recommend him to anyone looking to purchase a vehicle in the Augusta, Ga area.” – bert8406, DealerRater.com –

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Larry Schuler, from Charleston, SC, has been working for us for five years.

“Excellent! Informative, reasonable in negotiations. Knows the product very well.” – Christina Crawley –

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Tay Teeling, born in Europe, has been in Automotive Sales with us for three years.

“Easiest purchase ever. Spoke several times about our needs and budget and was able to drive in and sign… Never better. Vehicle was ready when we got there and we were in and out within an hour.  Thank you!!!” –  nmon, DealerRater.com –

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Robert Trinidad, from Texas, has been working here for year and a half.

“Why change a good thing – Internet Sales Jeff Hennen and Robert Trinidad are the best!” – Robert Delgado –

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Charles Wills, from Evans, has been selling for Milton Ruben for a year.

“Charles Wills exceeded all my expectations.” – Derek Rosington –

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Kim Varner, from Massachusetts, has been with Milton Ruben for four years.

“From the first inquiry I had a great experience on site and on the internet. My saleswoman, Kim Varner, was friendly, helpful, knowledgeable, and honest.” – Daniel Newman –

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And their fearless leader, Jeff Hennen, who is from Pennsylvania, and has been at Milton Ruben for over four years, and has been managing our Internet Team for two.

“Only negative response is you make it ‘too’ easy to buy a new Toyota Avalon!! Great customer service. No pressure tactics or dragging feet! Would definitely recommend Milton Ruben!” – Patricia Vandegrift –

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Our Internet Sales Team would be happy to help you find the car of your dreams! Chat with our Call Center to make an appointment or give us a call at 706-868-0588!

Keep up with Milton Ruben Superstore on Facebook and Twitter!

 

Post and photos by Milton Ruben Superstore Social Media Specialist Heather Cortright.

 

 

 

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Fall is always an exciting time in the automotive industry. Like an expectant mother, we wait impatiently preparing for the next years models that have been announced in Spring. Then, finally, after months of waiting and researching and training, the baby 2015s arrive. Now, just like a proud parent, we peer through the glass of the nursery window, beaming at our newest bundle of joy.

Ladies and gentlemen, we are overjoyed to announce that Milton Ruben’s Toyota and Scion store is now stocked with 2015 models!

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The newest, most modern body styles, the latest technology, and even an updated fuel economy that saves you time – and money.  We are hard at work developing videos to tell you everything there is to know about the our newest editions, but in the meantime, give us a call at 706-868-0588 and speak with one of our sales representatives to make an appointment.  We would be happy to share this proud parent feeling with a brand new 2015 model owner!

To stay up to date on those 2015 model videos as they become available, like us on Facebook and follow us on Twitter!

Photos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

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October 24, 2012 – The day that speed demons everywhere cried with joy.  The day that Chrysler Inc. decided to pursue the concept of the powerful Hellcat (that may not be true). The day that Texas announced their 85-mph speed limit on Hwy 130.

Possibly the day that hundreds of car-enthusiasts decided to upgrade their tires.

“Tires?? Why would they buy new tires??”, you ask.

Good question.  The answer? The tire’s speed rating.

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On the far right, in pink and purple, is the tire’s “service description,” consisting of load rate, and speed rating.

Speed rating is what kind of miles per hour a tire is capable of withstanding.  Think of it in the sense of the term, “burning rubber.”  When a tire meets the road, it does so continuously, over and over again as it carries your vehicle across a stretch of distance.  This creates friction, thus heat.  The faster you go, the more the tire meets the road, the more friction, the more heat. Alas, the term “burning rubber.”

Found in the alphanumeric “service description” next to a tire’s size on the sidewall, speed rating is assessed from a lab test by the manufacturer where the tire is applied to a large metal drum at the pressure that equates to the load rating.  The tire is spun against the drum at increasing speeds in ten minute intervals until the necessary speed limit is met.  That number is represented by a letter.

It should be noted that these gradings assume the tire has not been damaged, is within tread life, is properly inflated, and that routine maintenance (ie: rotation) has been kept up.

Tire Speed Rating Infographic. By Heather Cortright.

Now before you start hyperventilating that you need a “Z”-rated tire on your minivan, keep in mind that most cars have a “top” speed they can reach before they max out.  It would be kind of worthless to equip your Sienna with Z(Y) tires when the fastest it can reach is 120 mph.  (Which makes it the perfect vehicle for your driver-in-training teenager, right?)  Save your money for that freedom cruise when the kid finally turns 18 – for you, not them.  Conversely, it’s not a good idea to put a lower-rated tire on a higher-rated vehicle.  This is why it’s suggested you only ride on the spare tire for a day or two at lower speeds – it really can’t handle much more than that.

tires_loadrate

Of course, if you are, hypothetically, one of these mythical speed demons (because no one ever really tests out the reaches of their muscle engine, surely), then some crazies in the tire industry brought us the “Z-series.”  As you can see in the infographic, Z-rated tires are then expanded into three levels.  These tires have the best grip and stopping power, but when (hypothetically) used to their purpose, have a very weak tread life.  Yes, these are the tires the Nascar drivers have to change every twelve left turns – because they’ve quite literally burned off the tread. (Whoa.)

Ever seen those shredded tires on the interstate left in the wake of an 18-wheeler? That’s the fate of a tire not properly rated to the weight and speed of it’s automobile.  For a semi, it has a multitude of back-ups.  For you, the results could be fatal.  A safe rule of thumb is to stay with the speed rating chosen by your vehicle’s manufacturer, or, as always, consult an expert.

basicsofbuyingtires_web

There you have it.  The last of our four primary components that define the perfect tire for your ride.  We’ve smoothed out the points of ride quality, lengthened the life of your tire, bundled you up for inclement weather tires, and, finally, given you a quick recap of speed rating.  Hopefully these basics will help you in your next tire-search.  Of course, these are still only a small slice of the pie that is complicated tire formulas, but maybe now the words our tire experts are saying will make a little more sense – saving you time in your next visit.

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This post, including graphics, was created by Milton Ruben Social Media Specialist, Heather Cortright.

 

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