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Toyota Transformed: Lifting an FJ Cruiser

Has anybody else been battling with this consistent love-hate / why-am-I-wasting-my-time-on-this-trash guilty-pleasure of quizzes on buzzfeed? Between finding out which Disney Prince you're destined to marry and what kind of Vampire would drink your blood rather than your celebrity doppelgänger who makes fun of your street to first pet ratio-ed Rapper Name, there are the classics. Like the personality test. And go figure - according to the author, who I'm sure is a clinical psychologist with all sorts of legitimate certifications, degrees, doctorates, and a highly impressive Rapper Name street cred, I'm Type A Personality - the organized planner. Who shows up on time, is reliable, a leader, generally accomplished, focused, ambitious, and has a pretty elaborate idea of what the perfect car is. It might be true. We may all be doomed to hours and hours of weathering the elements in search of the perfect vehicle - yes to those tires, no to that body style, etc. We had customer that needed his FJ Cruiser decked out and ready for some off-road action. When we were done with it, it looked so nice, we decided to modify one of our own. (Photo on left provided by Milton Ruben Photographer Kris Olsen.)   Or we might just shop at Milton Ruben. And we just might take those tires and put them on this body style. Ah, the miracles that can occur at the hands of a certified technician!   Meet Certified Toyota Technician Jimmy Berry, who took on the task of lifting and "shoeing" an FJ Cruiser for our lot.   With great pride in the capabilities of our highly trained team, we present a visual representation of a 2014 Toyota FJ Cruiser, transforming to an off-roading beast of a butterfly. STEP ONE After removing the manufacturer tires that came on the FJ Cruiser from Toyota, Jimmy disassembles steering components to gain access to the shocks. Jimmy must remove the shocks, install a lift kit, and replace the shocks.   Service Director Kevin Woodard dropped in to check on Jimmy's progress. He inspected the installation of the spacers on the lift to ensure that the complicated inner-workings of the FJ's suspension were secure. Lifting a vehicle is a multi-phased process, beginning with removing the tires and rims, and then taking off the shocks (it looks like a spring), and placing a spacer between the shocks and the suspension to literally "lift" the body of the vehicle up from the tires.   Here, Jerry disassembles the steering component to gain access to remove the shock.   STEP TWO Put on the tires. Each of these tires, built on a 18" aluminum rim, weighs roughly 45 pounds. "I'm not going to the gym tonight," Jimmy said while heaving the tire up onto the wheel. Jerry places lugnuts that will secure the wheel onto the wheel hub. If lugnuts are not properly tightened, the wheel could shake as they rotate, damaging the interior of the wheel well. Using an impact wrench to tighten lugnuts onto wheel hub, Jimmy is careful to tighten to torque specifications.   STEP THREE Re-calibrate microchips in each of the tires, as well as on the motherboard in the dashboard of the vehicle so they communicate properly. If this step gets skipped, the computer on the car will always read that the vehicle has improperly inflated tires. Jimmy uses an Electronic Calibration Tool, to re-calibrate the TPMS - Tire Pressure Monitoring System. The ECT basically activates the sensors in the tire, which will then send a signal to the ECT with the necessary numbers for the tires. Jimmy will take that information and transfer it to the TPMS on the vehicle. Jimmy ensures that the TPMS has properly re-calibrated the motherboard in the dash of the vehicle. This way, the tire pressure monitoring system will only flash a notification on the dash when the tires are no longer properly inflated. A dangerous mistake some people may make is to forget the spare. Jimmy was sure to include the spare in his initial calibration, as well as his double check of each tire's pressure.   STEP FOUR Step back and enjoy the view. To keep meeting your mechanic, taking a peek behind the wrench, and stay in the loop on new cars to customize into your very own, follow us on Facebook, Twitter, Instagram, Google, and Pinterest! Photos by Heather Cortright, Milton Ruben Social Media Specialist.
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Toyota Kids Coloring Contest to Give Away Loaded BackPack

As many of our frequenter customers know, we have established a new Kid's Corner in our Service Lounge to keep the littler customers of ours entertained and (hopefully) prevent them from driving their parents bonkers. To kick off this little project of ours, we've decided to hold a coloring contest!  All of our littler customers who color us a pretty Toyota Kids picture, and give us contact information will be entered to win! As family people ourselves, we know how hectic this time of year can get preparing for the upcoming school year - not to mention the expense! This is why our grand prize winner will be awarded for their hard work and creativity with a fully loaded Toyota Bookbag! All you have to do is ask our Toyota Parts Advisor at the Toyota Parts Counter in the Service Lounge for a coloring sheet, and get to work!  Get your mom, dad, grandparent, aunt, uncle, older brother or sister, or legal guardian to fill out the contact sheet (so we can let you know if you won), and let us hang up your masterpiece! Easy peasy!  We will also be choosing weekly winners every Wednesday! So get in here and put on your creativity hat so we can get started!   *Age limitations and parameters apply. Ask a Toyota Parts Advisor for more details.* This post and graphic are by Milton Ruben Social Media Specialist Heather Cortright.

How To Customize Your Tacoma

You'll never meet a Toyota Tacoma owner who doesn't absolutely love their truck. And it is perfect just the way it is. But if you do want a little more sparkle and shine, we are, as always, here with a few modifications available to you and your Tacoma, with the help of Toyota Sales Manager and Tacoma owner Jeff Hennen. #TacomaTough Part 1: Hood Protector and LED DayTime Running Lights With the ClearCoat paint protection available on all Toyotas these days, you may think getting a hood protector is a little over the top.  But the hood protector does so much more for your Tacoma, protecting your hood from excessive road wear like small rocks, and your windshield from potential scratches or breakage from road debris and bugs. LED lights are extremely bright for low-light situations like cloudy days, and save you battery power. #TacomaTough Part 2: Lifts, Levels, Tires, & Wheels For a higher or more aggressive appearance, the Tacoma is widely customizable with a variety of lift and leveling kits, as well as a variety of wheels and tires to choose from, including mud tires and customized wheels. #TacomaTough Part 3: Running Boards You can also step it up to your lifted Tacoma with the help of customizable Running Boards, available with perfect fit to your Tacoma year and trim to make stepping into your higher presence vehicle a little easier.  Chrome can add some flash as well to polish a little more finish on your beauty of a small truck with a big personality. #TacomaTough Part 4: Camper Shells For more protection and containment of your cargo, there are plenty of options for a Camper Shell to cover the truck bed of your Tacoma.  This one, from LEED, is insulated, with a sliding window to connect to your cab.  This particular camper shell is also lockable to secure your Tacoma's cargo. #TacomaTough Part 5: Bed Liners and Mats Being a Taco owner himself, Jeff Hennen knows how frustrating it can be when your cargo slides around in the truck bed. This is why he's customized his truck with the help of a Bed Liner and Weather Mat, not only securing his cargo, but also protecting his knees when he climbs into the bed to retrieve it.  The Weather Mat's rubberized texture also assists in these points, and the water-resistant structure makes it easy to clean in the case of spills. Thanks for watching our series on how to customize your Tacoma and make it even tougher! To stay up to date on other ways to make your vehicle experiences better, follow us on Facebook, Google, Twitter, Pinterest, and Instagram.   You may also be interested in learning about our New Owner's Clinic, where we feature Q&As with our Service and Parts teams, as well as the newest accessories for your vehicle. Video and post by Milton Ruben Social Media Specialist Heather Cortright.

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Get Ready for Masters With Our Putting Competition!

One of our local news stations interviewed New Yorkers on what they think of when they think "Augusta, GA" and the responses were no surprise - a lot of southern cookin' and The Master's. With the infamous golf tournament fast approaching, we decided to help people practice their swing with our very own Hole-In-One Putting Competition! From now until the Saturday before Masters, we will have a putting green set up in the Toyota Guest Lounge, where you can try your hand at a Hole-In-One! All contestants who succeed on the first try will win a Key Fob Cover and an entry for an Ogio Itza X-tra Light Golf Bag with an Accessory Kit! The golf bag features a number of pockets and compartments, including an easy access magnetized golf ball pocket and an extra light stand! The accessories kit includes a visor, golf balls, sunglasses, and more, with the whole gift valued at over $250!  We will draw a name from a hat of our Hole-In-One contestants in Milton Ruben Toyota Parts on Saturday, April 4th, 2015 to choose our Hole-In-One Putting Competition winner! Our new GM, Chuck Easters, gave the putting green a swing to warm it up...... And got a Hole-In-One on the first try!                 What do you have to lose but a short, slow stroke of practice for the upcoming golf season?? Stay in the loop by following us on Facebook, Twitter, Youtube, Instagram, Pinterest, and Google! Photos and graphic by Milton Ruben Social Media Specialist Heather Cortright.