Blog / New Cars

Its Back! Meet the 2015 Chevrolet Colorado

When the world first saw the Chevrolet Colorado in 2004, it was to replace the popular S-10 truck. Then in 2012 the Colorado took a hiatus, but it is back, bolder, powerful, and beautiful than ever as witnessed at the 2014 Chicago Auto Show. Though not yet available at Milton Ruben Chevrolet and other dealerships, as soon as Chevrolet gives us the green light to start orders , we will let you know! The 2015 Chevrolet Colorado will feature a 2.5-liter four-cylinder engine or an optional 3.6-liter V-6. Both engines will feature variable valve timing and direct injection. Both will also have a six-speed automatic transmission to transfer the power to the rear wheels. Regardless of engine size, the maximum towing capacity will be about 6,700 pounds. Also a cool aspect of the Colorado A cool aspect of the Colorado is that while it is a mid-size pickup truck, it has elements of a crossover . Chevrolet has not given official numbers for  horsepower and torque, but we expect the four-cylinder engine to put out 193 horsepower and 184 pound-feet of torque. The V-6 engine should put out 302 horsepower and 270 pound-feet of torque. Chevrolet also has a 2.8-liter four-cylinder turbodiesel planned for the 2016 models. If you are interested in the 2015 Chevrolet Colorado, you’ll have a choice of three models: the extended cab or crew cab with a 5-foot bed or the crew cab with a 6-foot bed. Trim levels include the WT, LT and Z71. All three trim levels will be available in two-wheel or four-wheel drive configurations. The Z71 will feature gunmetal trim instead of the chrome on the WT and LT, and will have unique 17-inch wheels and projector headlights. All models will feature a coil-over front suspension with electric power steering and low-mass aluminum knuckles. All models will also feature four-wheel disc brakes and Duralife brake rotors. The bed features a two-tier loading system – it is designed so that it can be split into upper and lower sections. The bed also features 13 tie-down locations. The interior will feature cloth seats – or you can choose the optional leather seats. All models will feature a center console, sculpted headliner, a floor-mounted shifter and tons of storage. The Z71 has its own interior trim including contrasting stitching and embossed seatbacks. Technology will include an 8-inch color touch screen on the LT and Z71; and all models will feature a dedicated area for a smart phone, multiple USB ports, MyLink and OnStar. Certain models and/or trim levels will also feature six airbags, lane departure warning, forward collision alert and a rear vision camera. The Z71 will also feature StabiliTrack, hill start assist, hill descent control and trailer sway control. Stay tuned into Drive Baby News or stop by Milton Ruben Chevrolet for more information on the 2015 Colorado as it becomes available! This post was written by Gerry James, Social Media Manager at Milton Ruben SuperStore
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Anniversary Editions Dominate 2017

Don’t get us wrong. Every vehicle that drives off our lot is special, because we know just how life-changing it can be to an individual. And we know that beauty is in the eye of the beholder. Some of our employees get excited about a truck they have to climb to get into, while others drool over the latest hybrid technology. This difference of opinions has prompted heated "car-talk" for decades. But vehicles that commemorate a significant milestone will always hold a unique place in our hearts. Maybe they remind us how far the auto industry has come. Maybe they bring back memories of our first car. Or perhaps they just make us excited to see what’s next. Either way, 2017 is a wonderful year for special Anniversary Editions for several of our brands. Here’s a spotlight of a few of them: 2017 Toyota Corolla 50th Anniversary Special Edition The most popular car in the world turned 50 this year and it looks like Toyota threw a black tie soiree. The Special Edition oozes sophistication, from its special badging to its 17-inch alloy wheels. The car comes in Black Cherry Pearl, Blizzard Pearl and Classic Silver Metallic, and features Black Cherry contrast accents throughout the interior to add a stylish touch of luxury. 2017 Chevrolet Camaro 50th Anniversary Edition The legendary Camaro also turns 50 this year, and, to honor it, Chevy released anniversary editions in both coupe and convertible 2LT and 2SS models to celebrate the classic style AND performance of the vehicle. It’s built to move, but once it slows down, check out the distinct Nightfall Gray Metallic color with special 50th Anniversary stripes, badges, and grille. And, when you’re not driving, relive history with the web page Chevy put together highlighting the six generations of the Camaro. 2017 Jeep Wrangler 75th Edition The Jeep Wrangler technically turned 75 last year, but that hasn’t stopped Jeep from continuing the celebration into 2017. Available in the Wrangler and Wrangler Unlimited, the 75th Anniversary Editions, in a nod to their predecessors in WWII, include a bronze interior and exterior and premium wheels, as well as the special badges that prominently feature 1941, the year of the first Wrangler.

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Pick The Best of Three Trade-In Values at Our Top Dollar Trade In Event

For this weekend (Friday, July 17, and Saturday, July 18) only, Milton Ruben Chrysler Dodge Jeep Ram is hosting representatives from both AutoTrader and Kelley Blue Book to evaluate all trade-ins.  We will offer you the chance to pick the best trade-in value of the three to ensure you are getting the best deal possible on your trade-in! This kind of event doesn't come around often, so we are making a party out of our Top Dollar Buy & Trade Event with giveaways and prizes as well, including tickets to a Braves baseball game! Hurry in on Thursday to beat the crowd, or meet with our AutoTrader and/or Kelley Blue Book representatives on Friday and Saturday and let the best value win! Call, visit, or click for more details. This post was written by Milton Ruben Social Media Specialist Heather Cortright.

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15 Things We Love About The 2015 Toyota Sienna

Everyone has seen the viral advertisements from Toyota about the new 2015 "Swagger Wagon."  We have all laughed at the truth in the ad about parenthood and being "cool" enough to embarrass your kids sufficiently, partying hard until 9pm, and sneaking sips of apple juice from the toddler's sippy cup.  Let's be honest, we love those ads.  It has been connecting parents everywhere to the beautiful chaos that is having kids, commiserating in the joyful, crazy lives we lead day in and day out, so much so that finding the humor in it is just as beautiful as your kid saying "I love you," through choking sobs while you're trying to scrub a mystery substance scented with banana and mud off of their face.  "Messy but great," right? Well, the 2015 Toyota Sienna acknowledges the messiness of parenthood, and offers you a sweet window of hope in the form of a minivan that is anything but a compromise.  Allow us to elaborate in these 15 things we love about the new 2015 Toyota Sienna! Driver Easy Speak The Sienna sees your screaming and raises you a speaker system that will transfer your voice to the rear seat.  By touching a button on the screen of the new dash, you can project your voice through the speaker system to your passengers, helping you maintain control of your adorable hooligans! Smart Key System Who hasn't had that moment of baby on the hip, purse on your shoulder, and key that has sunk to the bottom of the diaper bag in pouring down rain and frigid winds?  You no longer have to dig around in the diaper bag with your one free hand and miraculously juggle child, purse, and bag around to open the door and lock baby into the car seat.  You can just touch the door, and the vehicle will sense the proximity of the key, and unlock for you.  I'm pretty sure a mom of two toddlers thought up this one! Sliding Center Console Speaking of toddlers... as they outgrow those car seats, and their hands are still only so big, spills in the car are an accepted reality of parenthood.  But we can minimize those spills with an extended sliding center console, putting cup holders within reach of those little hands. Dual View Blu Ray No more arguments over Teenage Mutant Ninja Turtles or Frozen on the next long holiday drive - you can have both in the 2015 Toyota Sienna XLE Premium with the Dual Screen on the Blu Ray.  It even comes with head phones so you can rock out to Kenny G (just kidding) and don't have to hear Let It Go for the fifty millionth time. Recline and Relax Again, as the kids get older - there are advantages.  Teen driver can help with the road trip while you kick back, prop your tired feet up on the ottoman (yes, ottoman), recline a tad bit, and take a nice snoozer in the 2015 Toyota Sienna Limited.  Toyotas are a long-term investment, so let's think long-term! Easy Access Kids climbing around on your upholstery  in their dirty shoes are a thing of the past - finally!  Second row seating slides all the way forward, with backs of the chairs closing in for easier access to third row seating. Power Lift Gate Another battle of arms full vs. access won!  Your smart key has a button, the lift gate has a button, your driver's seat has a button - there are multiple ways to conquer  the "You forgot to close the trunk!" debacle with the Power Lift Gate! Split N' Stow Seating I remember as a kid, watching Dad haul the seats out of the back of our minivan before a ski trip.  Those things looked heavy, and we always ended up with the seats in our dining room for a few days until Dad regained the strength to reinstall the suckers.  No worries for my generation of parents! Not only do our minivans have a bucket in the rear to store third row seats, but several trim levels even have electronic buttons - no hauling necessary! Convertible Cargo With those seats stowed in their buckets, you can convert 39 cubic feet of storage into up to 150 cubic feet of cargo area. Soft Touch Leather That sticky squeaking is soooo last decade! Our soft touch leather offers the luxury of leather with the comfort of quality fabric. (And I hear it's easy to clean to boot!) Available Dual Moonroof Be it for a little extra light for Abbey to teach Aiden how to read, or to watch the stars as they fall asleep, the dual moonroof is a luxury we love in the new Sienna! Seats Up To 8 With convertible seating and an extra option to insert a center seat on the second row, there's no way you can't take on the U-8 soccer team's spontaneous victory pizza lunch! Toyota Care There is so much that can be said for Toyota Care, that we could go on all day.  But the basics is that Toyota is here to take care of you, with a warranty and service coverage that covers the first two years of your new Sienna! New Wraparound Dash By far our favorite new feature in the new 2015 Toyota Sienna is the dash.  Designed with safety in mind, Toyota created an easy one touch system, and re-organized it to be closer to the driver, easier to reach, and thus easier for you to stay focused on the road. Safety Features With 8 standard airbags (up to 12), a 24/7 emergency response center called Safety Connect, Dynamic Radar Cruise Control, standard back up camera, blind spot monitoring, parking assist, and so much more, the 2015 Toyota Sienna is built to get you and your family from Place A to Place B as efficiently and as safely as possible. The 2015 Toyota Sienna "Swagger Wagon" truly is the minivan that doesn't compromise, for those who live lives all about compromise.  Live a little, gain some swagger, and check out the new 2015 Toyota Sienna at http://www.miltonrubentoyota.com.   For more information on the latest vehicles, offers, and events at Milton Ruben Toyota, follow us on Facebook, Twitter, Pinterest, and Instagram. Post, Photos, GIFs, and Graphics by Milton Ruben Social Media Specialist Heather Cortright.