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Feet First: The Basics of Buying Tires (Ride Quality)

Flipping through the ads that dominate the Sunday paper last weekend was a myriad of brightly colored keds, flip flops, and heels for back to school shoe sales (since when do kids wear heels to school??). The fashionistas of late don't seem to put much thought into things like arch support or tread traction for the longevity of your kid's knees. But we do. Well, for your car baby anyway. If you've been considering a purchase of new tires for your vehicle, there are a number of elements to consider. Tire manufacturers say there are 19-25 varying components that measure in to what frequently seems to simply be circles of rubber. When it really comes down to it, according to our tire experts, there are four key components you really need to consider: ride quality, tread life, weather conditions, and speed rating. We address the basics of sizes and a brief overview of those four key components in a past blog, Feet First: The Basics of Buying Tires. But now we would like to dive a little deeper into ride quality and discuss how you can decrease the richter scale you may be experiencing on your commute.   1. Ride Quality is how minimized the road irregularities are to the vehicle's passengers. “Ride Quality is usually the number one concern for our customers,” says Lisa Randall, one of our Toyota Parts tire experts. Owners of family vehicles tend to prefer a smoother ride to not jostle the little ones, so they would require a larger, thicker tire to absorb any bumps in the road. Those who drive performance vehicles, however, may like a tire with a lower profile. The latter have thicker sidewalls and improved handling, but are more susceptible to taking the hit each time they roll over road damage. Unfortunately, this component relates to that old children's song: "The toe bone is connected to the foot bone," ankle bone, leg bone, etc. If the comfort of the ride feels like an old wooden roller coaster with questionable safety inspection certifications, the under belly of your beloved carriage might be taking a beating. Each vehicle has tire size suggestions based on the needs of the alignment and suspension of the car. Wandering outside of that suggestion could result in harm to your car - and could void your warranty. A small sedan wouldn't need low-profile performance tires or high-series off-road tires. With 55 series rating, this tire is more mid-series than high or low. In this infographic of size markings on the sidewall of a tire, you can see where I've marked the ratio between sidewall thickness (or height) and width in green. It's a percentage of the relationship (ie: the sidewall height is 55 percent of the tire's width), and is called the tire's "series" or "profile." A sporty tire with shorter sidewalls would be considered a lower-series tire. Off-road tires tend to be higher-series tires, designed to absorb the impact of a rough road or track. (Read about how different tires perform in inclement weather here.) If you're hoping to get the best ride quality possible, there are other parts of the car that can help. Read about those relationships here. Since a lot of these factors are difficult to measure, consulting an expert is really the best bet here. To stay updated as more portions of our Feet First series is published, Like us on Facebook and Follow us on Twitter!   This post was written by Milton Ruben Social Media Specialist Heather Cortright.  
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Toyota Kids Coloring Contest to Give Away Loaded BackPack

As many of our frequenter customers know, we have established a new Kid's Corner in our Service Lounge to keep the littler customers of ours entertained and (hopefully) prevent them from driving their parents bonkers. To kick off this little project of ours, we've decided to hold a coloring contest!  All of our littler customers who color us a pretty Toyota Kids picture, and give us contact information will be entered to win! As family people ourselves, we know how hectic this time of year can get preparing for the upcoming school year - not to mention the expense! This is why our grand prize winner will be awarded for their hard work and creativity with a fully loaded Toyota Bookbag! All you have to do is ask our Toyota Parts Advisor at the Toyota Parts Counter in the Service Lounge for a coloring sheet, and get to work!  Get your mom, dad, grandparent, aunt, uncle, older brother or sister, or legal guardian to fill out the contact sheet (so we can let you know if you won), and let us hang up your masterpiece! Easy peasy!  We will also be choosing weekly winners every Wednesday! So get in here and put on your creativity hat so we can get started!   *Age limitations and parameters apply. Ask a Toyota Parts Advisor for more details.* This post and graphic are by Milton Ruben Social Media Specialist Heather Cortright.

How To Customize Your Tacoma

You'll never meet a Toyota Tacoma owner who doesn't absolutely love their truck. And it is perfect just the way it is. But if you do want a little more sparkle and shine, we are, as always, here with a few modifications available to you and your Tacoma, with the help of Toyota Sales Manager and Tacoma owner Jeff Hennen. #TacomaTough Part 1: Hood Protector and LED DayTime Running Lights With the ClearCoat paint protection available on all Toyotas these days, you may think getting a hood protector is a little over the top.  But the hood protector does so much more for your Tacoma, protecting your hood from excessive road wear like small rocks, and your windshield from potential scratches or breakage from road debris and bugs. LED lights are extremely bright for low-light situations like cloudy days, and save you battery power. #TacomaTough Part 2: Lifts, Levels, Tires, & Wheels For a higher or more aggressive appearance, the Tacoma is widely customizable with a variety of lift and leveling kits, as well as a variety of wheels and tires to choose from, including mud tires and customized wheels. #TacomaTough Part 3: Running Boards You can also step it up to your lifted Tacoma with the help of customizable Running Boards, available with perfect fit to your Tacoma year and trim to make stepping into your higher presence vehicle a little easier.  Chrome can add some flash as well to polish a little more finish on your beauty of a small truck with a big personality. #TacomaTough Part 4: Camper Shells For more protection and containment of your cargo, there are plenty of options for a Camper Shell to cover the truck bed of your Tacoma.  This one, from LEED, is insulated, with a sliding window to connect to your cab.  This particular camper shell is also lockable to secure your Tacoma's cargo. #TacomaTough Part 5: Bed Liners and Mats Being a Taco owner himself, Jeff Hennen knows how frustrating it can be when your cargo slides around in the truck bed. This is why he's customized his truck with the help of a Bed Liner and Weather Mat, not only securing his cargo, but also protecting his knees when he climbs into the bed to retrieve it.  The Weather Mat's rubberized texture also assists in these points, and the water-resistant structure makes it easy to clean in the case of spills. Thanks for watching our series on how to customize your Tacoma and make it even tougher! To stay up to date on other ways to make your vehicle experiences better, follow us on Facebook, Google, Twitter, Pinterest, and Instagram.   You may also be interested in learning about our New Owner's Clinic, where we feature Q&As with our Service and Parts teams, as well as the newest accessories for your vehicle. Video and post by Milton Ruben Social Media Specialist Heather Cortright.

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Get Ready for Masters With Our Putting Competition!

One of our local news stations interviewed New Yorkers on what they think of when they think "Augusta, GA" and the responses were no surprise - a lot of southern cookin' and The Master's. With the infamous golf tournament fast approaching, we decided to help people practice their swing with our very own Hole-In-One Putting Competition! From now until the Saturday before Masters, we will have a putting green set up in the Toyota Guest Lounge, where you can try your hand at a Hole-In-One! All contestants who succeed on the first try will win a Key Fob Cover and an entry for an Ogio Itza X-tra Light Golf Bag with an Accessory Kit! The golf bag features a number of pockets and compartments, including an easy access magnetized golf ball pocket and an extra light stand! The accessories kit includes a visor, golf balls, sunglasses, and more, with the whole gift valued at over $250!  We will draw a name from a hat of our Hole-In-One contestants in Milton Ruben Toyota Parts on Saturday, April 4th, 2015 to choose our Hole-In-One Putting Competition winner! Our new GM, Chuck Easters, gave the putting green a swing to warm it up...... And got a Hole-In-One on the first try!                 What do you have to lose but a short, slow stroke of practice for the upcoming golf season?? Stay in the loop by following us on Facebook, Twitter, Youtube, Instagram, Pinterest, and Google! Photos and graphic by Milton Ruben Social Media Specialist Heather Cortright.